Businesses need to create a brand voice for their products and services. This voice will help establish brand recognition and loyalty to their company. The same principle applies to people, especially when job hunting.
Personal branding is the art of creating a brand for yourself that shows who you are personally and professionally. Last semester, I took a class at Purdue where I learned how to create a personal brand for myself to use on my resume, portfolio, cover letters, and social media profiles to help me get a job (yes, it even helped me get this internship at BLASTmedia!).
Unfortunately, not everyone gets to take a class to learn the rules of personal branding. In order to illustrate the best – and worst – ways to showcase your personal brand on Twitter, I’ve rounded up some of the worst celeb meltdowns on Twitter for some personal branding DON’Ts.
Research (or at least Google) Before You Tweet
Shortly after it was announced that Joe Paterno had been fired as Penn State’s head football coach, Ashton Kutcher tweeted “How do you fire Jo Pa? #insult #noclass as a hawkeye fan I find it in poor taste.” Of course, the next day when he realized what was really going on, he apologized numerous times, but the damage was done.
DON’T: Tweet without the facts. Do your research if you’re tweeting about anything newsworthy. Recruiters will appreciate seeing that you keep up with what’s going on in the world – and that you pay attention to details.
Keep Your Language Professional
Fans were furious when Nicki Minaj cancelled performances in Dublin and at the V Festival in 2012. After seeing the outraged tweets, Minaj responded (classy as always) “All you do is rip people apart and when they’re dead & gone u won’t lose a wink of sleep. #gof—yourselves” and “Like people are hitting me telling me I shldve mimed. No! Then you woulda made a f—ing STORY out of that too! #killyaf—ingself.”
DON’T: Overreact on Twitter. Take a few minutes to get your emotions under control and impress your followers with a mature and calm response. Employers will notice if you’re sprouting off profanity.
Follow the Rules
Alec Baldwin made headlines when he didn’t want to put away his phone on an airplane. He angrily tweeted “Flight attendant on American reamed me out 4 playing WORDS W FRIENDS while we sat at the gate, not moving. #nowonderamericaairisbankrupt.” Yes, America is bankrupt because you can’t play Words with Friends for two more minutes.
DON’T: Publicize an inability or decision not to follow the rules. Everyone knows phones aren’t allowed on airplanes after a certain point and Baldwin’s actions make it seem like he thinks he’s above the rules. Avoid lamenting about having to follow the rules publicly—employers won’t want to hire someone who can’t follow company policies.
Leave Drama for Reality TV
Little Amanda Bynes from The Amanda Show has grown up and calling Perez Hilton out on Twitter for posting unflattering photos. Amanda recently tweeted, “@perezhilton Just because u talk about stars all day & pick terrible photos of us doesn’t make u famous! Ur face is ugly even @ ur thinnest!” and even asked her followers not to follow Hilton.
DON’T: Call people out on social media. Talk to them one-on-one and sort out your issues privately. When you start working for a business, you don’t just represent yourself anymore – you represent your company’s brand. Responding like Amanda Bynes did isn’t professional and could cast a shadow on your company’s brand voice.
6 Personal Branding Do’s for Twitter
Now that we’ve seen the DON’Ts of personal branding via celeb meltdowns, let’s focus on what we should do for our personal brands. Here are some of the best tips on establishing your personal brand on Twitter from BitRebels’ personal branding infographic:
- Follow your interests (friends, industry experts, celebrities)
- Use a real photo of yourself
- Have a relevant Twitter handle (preferably something related to your real name)
- Use the Profile Bio to fill in relevant details about yourself – link back to your LinkedIn page or blog.
- Use Twitter to get involved in conversations with others – there are always lots of professional conversations going on that could get you noticed by a recruiter.
- Spice up your content by Tweeting photos, videos, or links to interesting websites and articles.
With a little personal polishing (and some old fashion common sense), you can easily be on the road to a spruced up presence on Twitter, 140 characters at a time.
Did we miss a crucial DO or DON’T? Share your Twitter branding tip with us in the comment section below!
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