Personal Branding Dos and Don’ts: 10 Twitter Tips

Businesses need to create a brand voice for their products and services. This voice will help establish brand recognition and loyalty to their company. The same principle applies to people, especially when job hunting.

Personal branding is the art of creating a brand for yourself that shows who you are personally and professionally. Last semester, I took a class at Purdue where I learned how to create a personal brand for myself to use on my resume, portfolio, cover letters, and social media profiles to help me get a job (yes, it even helped me get this internship at BLASTmedia!).

Unfortunately, not everyone gets to take a class to learn the rules of personal branding. In order to illustrate the best – and worst – ways to showcase your personal brand on Twitter, I’ve rounded up some of the worst celeb meltdowns on Twitter for some personal branding DON’Ts.

twitter branding tips

Research (or at least Google) Before You Tweet

Shortly after it was announced that Joe Paterno had been fired as Penn State’s head football coach, Ashton Kutcher tweeted “How do you fire Jo Pa? #insult #noclass as a hawkeye fan I find it in poor taste.” Of course, the next day when he realized what was really going on, he apologized numerous times, but the damage was done.

DON’T: Tweet without the facts. Do your research if you’re tweeting about anything newsworthy. Recruiters will appreciate seeing that you keep up with what’s going on in the world – and that you pay attention to details.

Keep Your Language Professional

Fans were furious when Nicki Minaj cancelled performances in Dublin and at the V Festival in 2012. After seeing the outraged tweets, Minaj responded (classy as always) “All you do is rip people apart and when they’re dead & gone u won’t lose a wink of sleep. #gof—yourselves” and “Like people are hitting me telling me I shldve mimed. No! Then you woulda made a f—ing STORY out of that too! #killyaf—ingself.”

DON’T: Overreact on Twitter. Take a few minutes to get your emotions under control and impress your followers with a mature and calm response. Employers will notice if you’re sprouting off profanity.

Follow the Rules

Alec Baldwin made headlines when he didn’t want to put away his phone on an airplane. He angrily tweeted “Flight attendant on American reamed me out 4 playing WORDS W FRIENDS while we sat at the gate, not moving. #nowonderamericaairisbankrupt.” Yes, America is bankrupt because you can’t play Words with Friends for two more minutes.

DON’T: Publicize an inability or decision not to follow the rules. Everyone knows phones aren’t allowed on airplanes after a certain point and Baldwin’s actions make it seem like he thinks he’s above the rules. Avoid lamenting about having to follow the rules publicly—employers won’t want to hire someone who can’t follow company policies.

Leave Drama for Reality TV

Little Amanda Bynes from The Amanda Show has grown up and calling Perez Hilton out on Twitter for posting unflattering photos. Amanda recently tweeted, “@perezhilton Just because u talk about stars all day & pick terrible photos of us doesn’t make u famous! Ur face is ugly even @ ur thinnest!” and even asked her followers not to follow Hilton.

DON’T: Call people out on social media. Talk to them one-on-one and sort out your issues privately. When you start working for a business, you don’t just represent yourself anymore – you represent your company’s brand. Responding like Amanda Bynes did isn’t professional and could cast a shadow on your company’s brand voice.


6 Personal Branding Do’s for Twitter

Now that we’ve seen the DON’Ts of personal branding via celeb meltdowns, let’s focus on what we should do for our personal brands. Here are some of the best tips on establishing your personal brand on Twitter from BitRebels’ personal branding infographic:

  • Follow your interests (friends, industry experts, celebrities)
  • Use a real photo of yourself
  • Have a relevant Twitter handle (preferably something related to your real name)
  • Use the Profile Bio to fill in relevant details about yourself – link back to your LinkedIn page or blog.
  • Use Twitter to get involved in conversations with others – there are always lots of professional conversations going on that could get you noticed by a recruiter.
  • Spice up your content by Tweeting photos, videos, or links to interesting websites and articles.

With a little personal polishing (and some old fashion common sense), you can easily be on the road to a spruced up presence on Twitter, 140 characters at a time.

Did we miss a crucial DO or DON’T? Share your Twitter branding tip with us in the comment section below!


About BLASTmedia

BLASTmedia is a national PR agency specializing in media relations, content creation and amplification. We believe that hustle and dedication deliver results.

Join the discussion 9 Comments

  • […] Personal Branding Dos and Don’ts: 10 Twitter Tips […]

  • Great tips!! I am a musician and Twitter is kind of weak link I have as far as social media is concerned. Hope these tips help.

    PS : Another one to include your twitter handle on the messages you leave on other sites!! 🙂

    Follow me at @dilpreetbhatia

  • […] – Claucherty Kathy, (2013). Personal Branding Dos and Don’ts: 10 twitter tips. Retrieved at: 29/11/2013, from: […]

    • justin doles says:

      These were great tips, these tips really helped me understand the importance of personal branding. The rules of twitter were also good because it told me how to respond to difficult situations without using violence in any way. The example with nikki Minaj really showed me a good example how to not respond in a professional. Instead of using profanity over the internet she should of talk to the person face to face and work it out. One of the tips helps you respond professionally to a negative comment. It was to read it then take time to hold your emotions so you wont use profanity to retaliate back at the person who commented.
      #Personal Branding @JasonShaffer

  • chase vasquez says:

    I agree that personal branding is a very important class that everyone should be able to take, to learn about how to make a professional image for themselves. I think that personal branding is a privilege for all ages but especially the teenage group because we need to understand that selfies and parties are not going to get us into college and make our personal brand look good to everyone that views it.

  • chase vasquez says:

    #PersonalBranding @JasonShaffer

  • Kayla Salsburg says:

    Great tips! Thanks so much for all of your help, will take them into consideration. #personalbranding @jasonshaffer

  • Huiying Ji says:

    I think creating our own brand is really important.Businesses and colleges will research you on the internet.So personal branding is really important.Also I learn some rules about personal branding.First one is Research Before You Tweet.Second is Keep Your Language Professional.Third one is Follow the Rules.Fourth is Leave Drama for Reality TV.@jasonshaffer #personalbranding

  • Shihan Wang says:

    I feel lucky to be in the class of personal branding right now after I have a deeper thought and understanding of this course. In my opinion, a person should organize himself or herself personally just like a company or a business. We all want to show our best side to the others in life. Personal Branding is a great useful concept to teach people how to keep us ‘neat’ and ‘sharp’. In this class, the teacher made me realized that there are so many things in life we can use as a tool. For example, the cell phone in our pocket is one of the most powerful and useful tool to help us. There are so many things going on in this world, why don’t we get ourselves prepared by learning how to brand ourselves than go achieve our own happiness! #PersonalBranding

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