What is being called Icepocalypse 2011 hit Indianapolis last week wreaking havoc for automobile travelers. To live in such an unpredictable place, you must remain positive and look forward to the change of seasons. On that note, the Groundhog saw his shadow indicating that in about two (2) months, the BLASTmedia gang will be back fishing, skiing, and boating on the various lakes and reservoirs around the Midwest.
While I claim to be the boating/wakeboarding “expert” in this office, the boating throne truly belongs to our Social Media Director, Julie Perry. Before coming to BLAST, Julie produced, marketed and starred in over 75 episodes of TheBoaters TV — an online video show and podcast covering recreational boating stories that ran from May 2007 until November 2008.
While they were distributed in a number of formats around the Internet and on iTunes, Julie’s episodes of TheBoaters TV generated over 800,000 views just on YouTube alone — a fact that soon made her a much-sought-after YouTube marketing expert by a number of companies, both large and small.
This week, the Marine Marketers of America (MMA) announced they will be hosting a program at the Miami International Boat Show (MIBS) on February 17th at 3:00 pm ET entitled, “The Secrets Behind What YouTube Can Do For You.” As a leading YouTube and video marketing expert, Julie was selected to demonstrate what this rapidly growing social network can do to positively impact recreational boating businesses during a keynote presentation.
“With its visual appeal, active lifestyle and niche markets, recreational boating is a natural for YouTube marketing,” said MMA vice president Michael Sciulla, who is producing the program. “YouTube marketing can also be very cost effective,” said Sciulla, noting that Kyle Kelly of Kelly’s Port Marine in Lake of the Ozarks, Mo., says he generated 75 leads producing 25 boat sales — at practically no cost — after placing his hand-held video footage on YouTube.
At BLASTmedia, we couldn’t agree more. As the number two search engine next to Google, YouTube — with its 455 million users and two billion videos watched a day — is a platform that every business/company in the boating niche should be giving serious consideration.
At BLAST, we see what type of traffic and sales generations it can do for our tech and lifestyle clients. Here are some YouTube specific results we generated our client MIMOCO:
• To coincide with the launch of the new Star Wars video game that includes a custom MIMOBOT with every purchase, we hosted a contest via the MIMOCO YouTube channel that resulted in nearly 2,000 entries, 147 new subscribers and 8,500 views of the video we created containing the contest details. We also coordinated a product giveaway with a popular YouTube reviewer that netted over 2,500 visits from YouTube to Mimoco.com during a three day time span
Our knowledge of the YouTube search algorithm allows us to gain insight into how YouTube is indexing your videos and offering them up in the SERPs (search engine results pages) for both YouTube and Google searches. By creating and optimizing our clients’ YouTube channels to house both created videos and content created by third party sources (YouTube video reviews of the products, national/regional TV segment, infomercials, etc.), we are able to increase the targeted traffic coming to their videos, and better yet, drive more traffic from their YouTube videos over to their main web properties.
According to the Marine Marketers of America, Perry will also discuss how to get started on YouTube and provide tips for getting quick results. She will demonstrate how effective YouTube can be for driving targeted traffic to websites and will explore video search engine optimization (vSEO), Google Analytics, branding, online visibility and generating buzz.
With everyone talking about how best to add value using Twitter and Facebook, we often wonder how many companies/industries are overlooking the power of YouTube?
Interested in learning more about how we measure the effectiveness on YouTube and various other social networks? Visit our website or contact me at email@example.com.
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