CHALLENGE:
VisiStat, Inc. is a San Jose, CA, based Web analytics firm focused on next generation analytic solutions tailored for non-technical users. VisiStat is a real-time Website hit counter that dynamically captures visitor habits, search engine keyword usage, geographical location, click path, and much more.

With almost no market recognition, VisiStat was facing a major challenge to increase consumer awareness of VisiStat as well as web analytics. VisiStat concluded an aggressive media relations campaign was the quickest way to enter the marketplace to move the sales needle forward.

SOLUTION:
The BLASTmedia team jumped into action by creating a media relations plan that focused on securing media coverage, which would have an immediate and dramatic impact on web orders and SALES!

BLASTmedia immediately began reaching out to editors with a technology and business focus. This involved positioning VisiStat as web analytics for the masses, and making consumers aware of how important web analytics can be. We effectively positioned VisiStat as a tool for anyone that uses a website—whether it be a large corporation, a start up company, or a personal website.

To further extend the media reach, BLASTmedia also expanded outreach to vertical publications in the real estate, marketing and advertising industries. BLASTmedia used the success stories of VisiStat’s current clients in the real estate industry to generate coverage in real estate publications.

RESULTS:
BLASTmedia successfully increased VisiStat’s web traffic and sales within the FIRST month of their public relations campaign.

Just hours after VisiStat’s media campaign began, BLASTmedia successfully achieved heightened visibility to the VisiStat website.
Highlights include national coverage on Inman News, a leader in real estate news, nationally syndicated newspaper columns, and spots on national radio programs.

BLASTmedia’s efforts have resulted in an increase of over 300% in web traffic to VisiStat’s web site and a significant increase in sales.