Social Media

As your company delves into the arena of conversational media—blogs and forums, social networks like LinkedIn, Facebook and YouTube, microblogging tools such as Twitter, and social bookmarking activities for content optimization—you must realize there's a big difference between executing a social media via these platforms and doing so in a way that is strategic and successful for reaching real business goals.

Instead of merely using social media as a way to share and discuss, BLASTmedia is not happy until we've moved the needle for your business. Our larger goal is therefore to leverage social & new media platforms, blogger relations, and viral initiatives to generate buzz and drive targeted traffic to your website or e-commerce platform. We keep an eye on your company's bottom line and make it our "raison d'être" to link buyers into your brand's existing e-commerce infrastructure, lead generation mechanisms, and search engine optimization and conversion strategies.

Our social media team starts by auditing your brand's use of online marketing and PR tools as a whole, which results in social media strategy recommendations unique to your goals. For example, not every company or product needs to have a Facebook Fan Page, and there is certainly much more to social media than just "Tweeting." From there, we execute a strategy that consists of a combination of content creation and optimization as well as social networking, link networking, gaining new media editorial visibility, and then focusing on viral and individual link solicitations.

Social Media Optimization (SMO)

While we aim to engage your audience and participate in the marketplace conversation with an eye to reputation management, BLASTmedia stands out from other social media PR firms in that we also focus on search engine optimization (SEO) and traffic generation for your website and/or social media "home base," such as a corporate blog. We aim to create and optimize social media-friendly content about your brand/products/services, and then drive it up the search engines using social media sites and tools.

Our social media content creation is infused with an SEO strategy that can directly impact the discovery of your brand via search engines—and this includes optimizing your video content on the #2 search engine in the world, YouTube (one of our specialties). Additionally, the social content we promote can boost links to your website, improving search traffic and online sales.

Let our team of experts assess your needs, outline opportunities, and execute a strategic plan for your sustained success in social media. Contact BLASTmedia today to learn more.

Services 

• Audience Development - YouTube and Online Community Building
  
• Blog Content Creation and Management
• Blogger Outreach & Blogger Relations
• Digital Content Creation (such as Infographics)
• Direct Response Copywriting
• Email Marketing: Campaign Strategy, Content Creation & List Building
• Facebook Content Creation, Page Management, Fan ("Like") Acquisition
• Facebook Ad campaign Management
• Facebook Contests and Special Promotions
• LinkedIn Company Page Development and Monitoring for Engagement Opportunities (Q&A & Groups)
• Online Conversion Strategy
• Twitter Content Creation, Management, Follower Acquisition
• Twitter Outreach—Niche/Industry-Specific
• Article Writing & Marketing
• Social Media Monitoring
• Social Media Optimization
• Social Bookmarking
• YouTube Audience Development
• YouTube Search Engine Optimization (YTO)
• Video Content Creation