Our Clients > iFrogz

Objective

• iFrogz, manufacturer of wireless and audio accessories, began working with BLAST in April 2008 to promote its Audiowrapz line of iPod cases with built-in speakers. BLAST secured coverage in a variety of top-tier media outlets, including MSN, Entrepreneur, NY Times, Redbook and Macworld. After a successful traditional media campaign, iFrogz was looking for a viral way of reaching potential customers.

Strategy

• BLAST began engaging consumers via Twitter, creating an iFrogz feed and updating it multiple times a day with relevant brand info, industry trends, pop culture tidbits,etc.

Results

• iFrogz has experienced 800% year-over-year sales growth.
• Nationally distributed in AT&T retail outlets, where iFrogz’ Luxe case is the top-selling iPhone case.
• Twitter followers grew exponentially, and BLAST’s personal approach to engaging with consumers on behalf of iFrogz inspired one follower to write a blog post describing his online interaction with the brand: “iFrogz successfully leveraged digital to do what no other medium can. They made the effort to actively listen to the conversations surrounding their brand and they got involved. Instantly.”