Our Clients > Clipmarks

Challenge

• The Web-clipping tool Clipmarks was launching version 2.0 of their Web application, challenging BLASTmedia to drive results in national media outlets with only five days’ lead time before the product launch date. BLAST knew they needed to move quickly and find ways to immediately target the Web 2.0 and tech short lead press for launch-day coverage.

Solution

• Leverage existing relationships with editors to immediately set up interviews and attain launch-day coverage on top tier blogs.
• In a matter of days, BLAST learned the product, wrote the press release and set up advanced interviews with TechCrunch and CNET’s WebWare. BLAST embargoed the press release and provided it to key members of the tech and Web 2.0 press.

Results

• Launch day coverage on more than 20 tech blogs: TechCrunch, WebWare, PC Magazine’s AppScout and Lifehacker
• Subsequent Clipmarks 2.0 coverage in top tier outlets like Computer Shopper, ComputerWorld, BBC News, New Jersey Star-Ledger and Wired News. Named PC Magazine’s “Web Site of the Week”
• Increased user base by 200 percent during the campaign.
• Clipmarks was acquired by Forbes Media in November 2007, just nine months after BLAST began the media campaign for the company.