As we head into a Holiday weekend, I would like to take a moment to say thanks to all of the BLAST employees....yes, I know it is the 4th of July and not Thanksgiving, but our employees ROCK!

-Thanks for making this such a fun place to work!
-Thanks for challenging each other to be better day after day!
-Thanks for producing great media coverage on a daily basis!
-Thanks for all of your hard work and dedication to BLAST and our clients!

To everyone at BLASTmedia / BLASToutdoors and readers of our blog, we would like to wish everyone a happy and safe 4th of July weekend!

Posted by mendy at 08:12 AM | Permalink | Comments (0) | TrackBacks (0)

A press tour pays off...

Lucky enough to have had the chance to make a crazy 48 hour trip down to Southern California late in May, we hit I-5 with Skullcandy, as we jam-packed press meetings with Snow/Skate/Surf press into two days, offering great gear and all the highlights on the new line set to launch by September. But, the payoff came quickly, as Skullcandy had its new Double Agent spotlighted in the June issue of BL!SSS with a special bonus...

For those of you who aren't familiar with BL!SSS Magazine, they are the epitome of street, urban, fashion and music culture thrown into a blender and poured out as a masterpiece. A great publication, and one that is highly respected by many BLASToutdoors clients, I have to sound off today to the fact that our client Skullcandy and myself :) got a nice little shout out in the June issue.

Modest I am not....

Posted by jessica at 04:58 PM | Permalink | Comments (0) | TrackBacks (0)

We understand that it's important to see a return on the investment of a campaign and prospective clients often ask us about how a PR campaign's effectiveness can be measured. We're always working with our clients to help them connect the dots - correlating media placements to web traffic and, ultimately, sales.

Today, we proved the power of PR to ourselves. Our friend Wayne with Gear Diary, who recently posted about Tanita's KD-400, brought another cool product to our attention today. When my colleague Katie at BLASToutdoors in San Francisco passed on a recent post of Wayne's about a "unique" desk organizer, I knew it would be the perfect complement to her San Fran desk. As soon as I completed my order to have one shipped to her, Katie let me know that she just ordered two! Ah, the power of PR! Who says you can't link media coverage to sales?

If you'd like one of these desk organizers for yourself, head on over to Stupid.com.

Posted by Carey Hart at BLASTmedia

Posted by Katie at 10:15 AM | Permalink | Comments (0) | TrackBacks (0)