Here at BLASToutdoors we are busy gearing up for Summer OR, hence the usual whirlwind of booking, then rebooking travel, hammering down media appointments, submitting clients and their products for editorial and reward opportunities in the Show Daily, planning booth-side happy hours and all the while trying to keep this information organized- especially important for those of us with 2+ clients attending.

All of the above is great. However it is necessary and simply average. Luckily Coghlan's has BLAST (ahem, me) not only attending to charm the media and retailers/buyers stopping by their booth but also working on really getting them the bang for their not-so-proverbial buck.

Not only was Coghlan's submitted for all trade publications that would be distributed at OR (think: Inside Outdoor) and national publications' August issues that will also have presence, I also set up pre-interviews with the business press. That said, look for Coghlan's referenced as a camping industry expert in the OR edition of Sports Insight!

No, just setting up meetings and pitching the Show Daily isn't enough, and with the economy how it is, businesses can't afford to settle for subpar PR. Cheers!