Wow, anyone notice how many trade shows there are in August and September? Here at the BLASToutdoors' office we are currently working on the following shows: iCast, Project NYC, Summer Outdoor Retailer, KnowShow Vancouver, Magic, ASR, Surf Expo and Interbike! Our clients spend a lot of money to exhibit at tradeshows and we want to make sure they are getting the biggest bang for their buck so we make sure to help them out with press opportunities at the shows.

As we are about a month away from most of the shows we are working to secure press coverage in the 'Show Dailies' handed out every day at the shows that cover the newest product launches on the show floor, we're nominating our clients for show awards, we're compiling press kits, we're setting up face-to-face meetings with members of the press at our clients' booths and last but not least we're mentally preparing for sore feet as we spend many hours of standing while working our clients' booths at the shows.

Tradeshows are a lot of work, but also a ton of fun as we get to hang with our clients and our friends in the press! Let us know if you'll be at any upcoming shows and we'll plan to catch up for a drink...