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As Katie pointed out last week, we're all gearing up around BLAST for our major trip out to Outdoor Retailers summer show next week---that's right folks, five days in Salt Lake City where we get the first look at all the latest and greatest new products for the great outdoors. Whether setting up 16 meetings for SkirtSports, podcast interviews, company profile spotlights in top industry publications, or catching up on the phone with our buddies at Powder---OR is a busy time.
But everyone needs a break once in awhile and in the spirit of OR, Katie and I are heading out to the great wilderness of Cache Creek, CA for a little touch of nature. Busting out of the city on Friday, we'll be taking a two our car ride up to the campsite wearing our latest shades from Dragon's new line and Skullcandy bandanas on our heads (picture it). Then we'll proceed to set up camp using our Coghlan's Cooler Lamp and Micro Lanterns as we sit and roast marshmallows and tell ghost stories.
Picture us....
Basking in the sun the rest of the weekend, we'll be loaded up with our favorite sun products from Smartshield. And lastly, we'll be hitting the water as we raft all day on Sunday down the treacherous river.
Until Monday, we're outta here....See all you OR industry folks next week!
Here at BLASToutdoors we are busy gearing up for Summer OR, hence the usual whirlwind of booking, then rebooking travel, hammering down media appointments, submitting clients and their products for editorial and reward opportunities in the Show Daily, planning booth-side happy hours and all the while trying to keep this information organized- especially important for those of us with 2+ clients attending.
All of the above is great. However it is necessary and simply average. Luckily Coghlan's has BLAST (ahem, me) not only attending to charm the media and retailers/buyers stopping by their booth but also working on really getting them the bang for their not-so-proverbial buck.
Not only was Coghlan's submitted for all trade publications that would be distributed at OR (think: Inside Outdoor) and national publications' August issues that will also have presence, I also set up pre-interviews with the business press. That said, look for Coghlan's referenced as a camping industry expert in the OR edition of Sports Insight!
No, just setting up meetings and pitching the Show Daily isn't enough, and with the economy how it is, businesses can't afford to settle for subpar PR. Cheers!
Check out our new rockin' mural by the FAB CREW out of Indy, graffiti artists extraordinare. Crazy, huh?
What a night! Matt, Mendy and I ventured to see Point Break LIVE!, the absurdist stage adaptation of the 1992 Keanu Reeves/Patrick Swayze extreme-sports blockbuster... and low and behold we wound up running into one of our clients... Coghlan's!
The show featured an audience-selected Keanu, armed robberies, big-wave surfing, car chases, explosions, and two extended skydiving sequences. This crazy LIVE show incorporated water, kool-aid, mayonnaise, flour, and other crazy substances, all of which made our action packed parts that much more enjoyable - hence the ponchos. One word can describe this madness ... AWESOME!
If it comes to a city near you... you have to check it out!
The last week has been a craze of news, as Dragon, one of the top goggle and eyewear companies, just joined BLAST full time! We have some great things in the hopper and are looking forward to all the great coverage this fall.
To top off the news, Dragon's break from Oakley was featured on the cover of the July issue of Transworld Business-- Be sure to check it out!
Welcome aboard Dragon!
Wow, anyone notice how many trade shows there are in August and September? Here at the BLASToutdoors' office we are currently working on the following shows: iCast, Project NYC, Summer Outdoor Retailer, KnowShow Vancouver, Magic, ASR, Surf Expo and Interbike! Our clients spend a lot of money to exhibit at tradeshows and we want to make sure they are getting the biggest bang for their buck so we make sure to help them out with press opportunities at the shows.
As we are about a month away from most of the shows we are working to secure press coverage in the 'Show Dailies' handed out every day at the shows that cover the newest product launches on the show floor, we're nominating our clients for show awards, we're compiling press kits, we're setting up face-to-face meetings with members of the press at our clients' booths and last but not least we're mentally preparing for sore feet as we spend many hours of standing while working our clients' booths at the shows.
Tradeshows are a lot of work, but also a ton of fun as we get to hang with our clients and our friends in the press! Let us know if you'll be at any upcoming shows and we'll plan to catch up for a drink...
What a week! BLASTmedia, our sister company, made a splash in a NY Times article. Check it out!
As we head into a Holiday weekend, I would like to take a moment to say thanks to all of the BLAST employees....yes, I know it is the 4th of July and not Thanksgiving, but our employees ROCK!
-Thanks for making this such a fun place to work!
-Thanks for challenging each other to be better day after day!
-Thanks for producing great media coverage on a daily basis!
-Thanks for all of your hard work and dedication to BLAST and our clients!
To everyone at BLASTmedia / BLASToutdoors and readers of our blog, we would like to wish everyone a happy and safe 4th of July weekend!
A press tour pays off...
Lucky enough to have had the chance to make a crazy 48 hour trip down to Southern California late in May, we hit I-5 with Skullcandy, as we jam-packed press meetings with Snow/Skate/Surf press into two days, offering great gear and all the highlights on the new line set to launch by September. But, the payoff came quickly, as Skullcandy had its new Double Agent spotlighted in the June issue of BL!SSS with a special bonus...
For those of you who aren't familiar with BL!SSS Magazine, they are the epitome of street, urban, fashion and music culture thrown into a blender and poured out as a masterpiece. A great publication, and one that is highly respected by many BLASToutdoors clients, I have to sound off today to the fact that our client Skullcandy and myself :) got a nice little shout out in the June issue.
Modest I am not....
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