As many folks in our industry will say-- There's one point at which you'll realize your work is paying off. For me, the work I do day in and day out for my clients truly paid off last night at the Cool Kids concert.

Hanging out with my buddy from Imeem (only the best music site out there), I had the opportunity to kick it in the VIP section at the concert AND see my client's product, Skulllcandy, hard at work, as both the Cool Kids and Pacific Division's DJ's rocked out with the Skullcandy SK Pros!

While I may not be the person directly responsible for the use of these headphones in two hip-hop boy bands, I can definitely go to sleep at night knowing PR has helped the product outreach level for my client. I mean if the Cool-Kids are wearing them, they must be cool....