We understand that it's important to see a return on the investment of a campaign and prospective clients often ask us about how a PR campaign's effectiveness can be measured. We're always working with our clients to help them connect the dots - correlating media placements to web traffic and, ultimately, sales.

Today, we proved the power of PR to ourselves. Our friend Wayne with Gear Diary, who recently posted about Tanita's KD-400, brought another cool product to our attention today. When my colleague Katie at BLASToutdoors in San Francisco passed on a recent post of Wayne's about a "unique" desk organizer, I knew it would be the perfect complement to her San Fran desk. As soon as I completed my order to have one shipped to her, Katie let me know that she just ordered two! Ah, the power of PR! Who says you can't link media coverage to sales?

If you'd like one of these desk organizers for yourself, head on over to Stupid.com.

Posted by Carey Hart at BLASTmedia