There's nothing like the feeling of a successful announcement. Whether a new client announces its first product ever, or the fifth in its product line-up, it's always exciting to let our media contacts in on the news and see the reaction from our clients when they get great coverage!

Last week, we helped Zip Express Installation - a third-party installation service for CE retailers and a next-day installer for consumers nationwide - announce a major partnership with Target.com. This is big news in the retail world, so we immediately started contacting the appropriate media before the announcement was officially made to gain some early traction. Voilah! We were able secure an exclusive with the Wall Street Journal online. I must say, no matter how long you've been in the game, great coverage never gets old!

As the day continued, we also spoke with the Associated Press, who wrote a piece on the announcement that was included on Forbes.com and BusinessWeek. We also worked with trade media TWICE, Dealerscope and Electronic House to let them know about Zip Express and it's partnership as the first installation service to work with Target.com, seeing coverage in all three.

At BLASTmedia, we're experts at how to handle the days leading up to a major announcement to maximize exposure when the announcement is made. We are always formulating unique pitch angles and working closely with press from print, broadcast and online outlets to get our clients the best media coverage out there. Coverage is as fun for us as it is for the client and a successful announcement just plain 'ole makes us giddy!