This week, Ryan and I both had client product launches/announcements that kept us very busy. We decided to challenge each other to see who could get more coverage/press release pickup of our respective announcements in the first week - the "loser" of the competition has to bake the winner and the rest of the office a treat to share on Monday.

As of 11:30 a.m. EST, Ryan reported 41 press release pickups and solid reviews, and I came in with 35. Congratulations, Ryan - I guess I will spend part of my weekend baking!

When our clients have product launches and partnership announcements, it is our goal to get them as much media exposure as possible the first day and week of the announcement. We work hard to contact as many top tier members of the press in the weeks leading up to the launch and the announcement day itself, and our hard work pays off with all of the media coverage that our clients receive. While it was an inter-office contest, both clients were the ones that benefited in the end. Trust me, my baking skill are far from great, so the jury is still out as to whether or not our offices wins, too!