The onset of editors and PR professionals on social media sites is growing by the minute and everyone is talking about how the "old way" of doing PR is broken. I agree that the way we contact editors and where we see the best results for our clients is changing, but we need to get back to the basics in regards to how we are contacting the press.

At BLASTmedia we are embracing sites like LinkedIn and Twitter. We are also using Facebook and MySpace for business purposes. These sites are giving us much more insight into not only the editor's professional life, but also their personal interests. We realize that there are now new ways to communicate with editors, but the process needs to be the same as it always has been...Do your research on the editor and find out what he/she writes about and cares about, and then offer a quality story idea that will help them do their job well.

We have found that if our messages are targeted and relevant to the editors we are working with, it doesn't matter whether it is over email or Twitter; the job is still the same!

Is social media affecting the way you do your job?