Sometimes PR people catch a lot of flack and are stereotyped as deceitful and pushy masters of spin - see YouTube video below - or as ditzy, unimportant "booth babes" if you are a PR female. At BLAST, we are confident that the services we provide to both our clients and the press are valuable. In fact, we help the press do their jobs quickly and effectively by providing them the information they need (images, samples, interviews, specs, etc) in a timely and professional manner. Without PR people, journalists would have to work harder at their jobs, digging for facts, finding the right contacts to interview and Googling for more research. That's why it is always refreshing to get an unsolicited, kind email from a press person thanking you for the work that you do.

I received a brief, but impactful email yesterday from a magazine writer out of Dallas that simply said: "Thank you very much for sending me the hi-res images. I will most definitely send you a copy of our magazine once it is published. You make my job easier and I thank you very much."

While we definitely don't need kudos from the press to legitimize the work that we do, I have to admit it was nice to hear. Any PR people or journalists out there with thoughts on the subject?

Warning: Contains brief bad language...

P.S. Anyone know from what movie my headline is quoted?