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Unhealthy Promotion

dodgers.jpg *


It seems like every time you turn on the TV, read a newspaper or magazine, or log on to the Internet, someone is always telling us how overweight Americans are. This problem has been passed down to our children and the child obesity rates are soaring. There are lot of great organizations and products out there that are making people aware of this growing epidemic and that are focused on improving our quality of life. However, the Los Angeles Dodgers have taken a different approach…

The Dodgers have recently decided that their right-field pavilion wasn’t selling enough tickets, so they have introduced an “All You Can Eat promotion.” Fans can buy tickets ranging from $20.00-$40.00 to sit in this section and have access to as “many Dodger Dogs, nachos, peanuts, popcorn and soda as their bellies allow for one price.” So, you can come to the ball park, watch a baseball game and ingest as many calories as you possibly can through out the course of the game? Yum…

The Dodgers are a well-respected and profitable organization, but really? There has to be SOME other promotion that will help sell right-field tickets. In a world where we are trying to fight excessive eating and obesity, the Dodgers are basically promoting it. How sad is it that of all the things that would potentially draw fans – we are most attracted by a free gorge-fest. I’m sure it would be a great time, but this is just blatantly promoting an unhealthy three hours. But hey, as long as the Dodgers sell some tickets…


* (Image courtesy of the AP)

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