These days everyone’s a comedian- especially in the blogosphere. Personalities identified only by username are constantly critiquing blog entries via the “comment.” My favorite zingers and comebacks are usually in response to Valleywag and Boing Boing blogger entries. Some of these fools are actually pretty funny! But when tech geeks actually start referencing each other’s lack of suave with the ladies and noting the nonexistent girlfriend- priceless.

Amusing commentary aside, blogs are an excellent source for product coverage. Bloggers are usually very quick to post and constantly looking for interesting information. While this is great for the PR profession, it can quickly become a double-edged sword when it’s your client’s product that is getting the wrath of the reader annotations.

But isn’t that the price of PR? Sometimes there is no such thing as a free piece of coverage. Most of the time blog exposure works to our advantage but if not…we can at least hope they included a link.