We pitch a lot of different media every day and, increasingly, we are pitching blogs and Web sites. The cycle is usually the same: receive interest from editor, send image/info/sample, follow up and (hopefully) secure coverage to run. Every now and then an editor will ask for a bylined article from our client, but we're talking a couple times a year.

In the past two weeks, we have received three requests to write a submission about our own client for posting on a blog or Web site from various editors. We're happy to do it, and it's great because we have control over and insight into what is going to post - something that usually keeps us up at night. With so many bloggers out there who don't come from journalism backgrounds, is the perception of "PR people" changing? We all know that the term "PR person" can carry some negative weight with it, and it seems these new bloggers haven't yet been jaded by the endless barrage of PR pitches and actually trust that we are experts in our client's space.

In general, what is your perception of PR People? Useful, annoying, just for looks, what?