I was recently visiting with some family I hadn't seen in awhile, and per usual, the conversation turned to what I did for a living. For most people, this could be explained in a simple statement. I'm an accountant. I'm a teacher. I 'm a clown. If you are a PR person, you know that explaining what we do for a living often takes a full conversation.

What was interesting is that, after everyone fully understood what I do, I received a collective "You have a really cool job." And you know what? They're right. What BLASTmedia does IS cool. Let's not make the over-generalization that all PR jobs are cool - some are downright boring and less than ideal. But, what we do at BLASTmedia is rewarding and exciting. We get to travel, meet with high profile editors and producers, and see the results of our work in the national press. One of the reasons we get to work such a cool job is because we are so freakin' good at what we do. Seriously. BLASTmedia makes up one percent of less than one percent of PR firms in the country, yet we could challenge any global agency to a little game of "Coverage Ran."

Hey, don't take our word for it. Sabrina Cook in our San Francisco office just got a shout-out from an editor at a Snow Industry Association show who was fed up with meeting bad PR people at trade shows. Sabrina was a breath of fresh air and he let people know about it on Snowhugger.net. Sabrina now sits with the cool kids at lunch.

Do you think your job is cool? Let us know about it!