...and not all Account Execs are PR geniuses day after day. Sometimes we get stuck. Whether it is with a new launch idea, creative positioning of a post-launch product, a fresh pitch angle - whatever the case may be, we sometimes need help. We here at BLAST try to be inspired on every pitch, every product launch and every client announcement. But we are only human and sometimes an account needs some new legs. When we are running on empty, it is very important to get re-filled rather quickly - otherwise a day can turn into a week without throwing new ideas to the press. So when those moments hit, we depend on the insight and creativity of each other to help brainstorm, step back and reevaluate our positioning - usually inspiring us with different angles and ideas to get us back in the game. It’s a total team effort, and I think it’s vital to keeping our clients consistently in the news. What helps inspire you when you run out of ideas?