One of my favorite things about BLASTmedia is getting sneak peeks into all kinds of different industries. I love working with a variety of clients/products and the endless creative opportunities that come as I get familiar with their businesses. Far from boring, the assortment of clients ranging from tech to health to action sports certainly makes for an eclectic “to do” list.

I recently started working with HangTimer- a quirky sports watch that measures, well, your hang time. As part of my initial research I got to work reading magazines like National Geographic Adventure, Transworld SnowBoarding and Outside. You better believe I loved every second of it!

For those of you not familiar with the action sports industry, I would like to impart some interesting jargon I’ve come across:
• A snowboarder doing jumps and flips is performing a trick not a stunt
• When racing motocross it is important to scrap- a strategy not to lose momentum by getting too much air.
• Backcountry is where only the extreme dare to go
• Bail - give up or fall while snowboarding
• Biff - to crash
• Dump - snow that has fallen or will fall
• Huck - when someone goes off a jump and gets huge airtime with no style
• Kicker - a jump

Having done PR for one company and then working at an agency, I know that agency life is for me. If you work in-house, make sure it is a company/product that you truly enjoy – you will be living and breathing it 24-7. I love the variety of my days and bouncing back and forth between interesting industries and companies. If you had to do PR for one company, what company would you choose?