A Day in the Life of a BLASTmedia Rep at CES
Well, it’s that time of year again. No, not Christmas or New Years Eve, I’m talking CES! We’ve been logging some serious hours over the past months here at BLASTmedia preparing for media appointments and press conferences at CES -to say the least we’re ready for the show to begin.
At last count we have 8 clients, 9 BLASTmedia reps attending the show, and over 100 face-to-face media appointments scheduled.
I thought I’d give you a glimpse into a typical day at CES for a Media Relations Specialist here at BLASTmedia:
Monday January 8th: 1st day of show
Up at 4am.
Arrive at the Convention center at 5am to meet client in prep for taping of the Today show (which airs at 7:30 est).
Wrap up Today Show shoot and go grab a quick bite with client
8:00 am – Show doors open
8:30 am – 1st press appointment of the day
9:30 am – 2nd press appointment of the day
10:00am -3rd press appointment of the day
11:30am – 4th press appointment of the day
12:00pm – run to press room to fill press kits and meet with an editor for lunch
1:30pm -5th press appointment of the day
3:00pm – Press conference
5:00pm – show ends
5:00 – 6:00pm – gather up product and press kits and head over to The Wynn in prep for Showstoppers.
6:00pm – 10:00pm – Showstoppers (meeting with over 150 press people)
10:00 – 10:30 – help breakdown table and gather product
10:30 – head to nearest restaurant for food and a beer.
12:00am – wrapping up a 20-hour day in search of hotel room in hope to fall into bed -ready to hit the show in the morning.
And that is the life of a BLASTmedia rep at CES…long hours, on your feet all day, at the ready for a product demo, always on the lookout for press AND always smiling!
To add to the confusion, Steve Jobs decided to keep MacWorld running simultaneous to CES this year. On Wednesday of CES, a number of us are flying to SanFran to support our clients at MacWorld.
–Oh my, is it February yet?
Comments
Oh my! And that's only the FIRST day of CES. Don't forget the industry parties, client dinners to strategize, and frantic press releases after a client wins an award. Great insight Kelly!
Posted by: breezy | January 4, 2007 12:45 PM
Let's also not forget that, in addition to all of our client responsibilities at CES, we also have to manage our non-CES clients. This means checking email and being proactive before you leave for the show every morning and after you finally return to your hotel room. Heck, I even have a press release that I have to write, get approved and distribute during CES for a client not attending. It's a crazy week, but at the end of the show, our CES clients are always impressed with our delivery, energy and dedication while at the show. Man, we rock.
Posted by: Lindsey | January 4, 2007 02:46 PM