I’ve a clear memory of a cartoon by Gary Larson (the Far Side) of the preverbal dog finally catching the bus (mouth on bumper) and two cows sitting in a corn field saying something like “now what’s he going to do?”. It seems to me we spend most of our time “chasing” things -more money, a better title, a new relationship, bigger clients,.....you get the picture. As I get older, it isn’t any clearer to me as to why we spend so much time chasing and so little time enjoying the moment (taking time to breathe). -I guess it’s just how we’re wired, or maybe it’s the chase we all love.

Here at BLASTmedia we’ve been chasing a few “big” fish as of late. You know the kind, the ones where you pull out all the stops - burning through color print cartridges for the shiniest proposals you can create, meeting after meeting to discuss PR strategy and flying to all corners of the country for sales calls.

After all the time we spend preparing for our “calls,” what I find most interesting is our ability to deconstruct our current plan (we’ve spent so much time building) and collectively hatch new ideas/strategies, build them out and conceptually execute all while walking down a terminal -or waiting in line for the rental car -or hanging out at the nearest Starbucks anxiously waiting for the moment to put on our selling shoes and head out the door. We can spend an entire week building a media relations campaign and in the matter of a 15-minute walk down the terminal we can deconstruct it and come up with an entirely new campaign based just off a few new insights. It’s amazing what adrenalin and caffeine can do a person’s brain. -Man, I love the chase!

So, what do you do when finally get your mouth around the bumper and catch the bus? The real chase begins! Executing the plan you hatched in the terminal on the trip to Timbuktu is the best chase of all. We’ve recently discovered we snagged those big fish we’ve been chasing! So, now the real chase begins........................breathe.