Social Media
Video Content and Promotion - BLASTmedia Archive
Getting Your Message Out – What makes an effective YouTube Ad?
Television advertising has been around since the conception of soap operas. In fact, the early daytime drama shows received their name from the adverts that aired with each show. Companies like Proctor and Gamble sponsored the shows and promoted their household cleaners, or soaps, to the women watching at home, thus coining the term, “soap…
Posted in: BLASTmedia, Video Content and Promotion
Julie Perry Takes the Stage at Social Media Marketing World
Almost anyone will tell you that it’s easy to put video online. And they’re right! But what’s next? Julie Perry, BLASTmedia’s director of social media, explains online video deliverables: ROI, brand impact and exposure, and the ever important “how much did this make me?” during this year’s Social Media Marketing World’s “How Online Video Pulls Real…
Posted in: BLASTmedia, Video Content and Promotion
We’re All Fools for Video
Orson Welles will tell you a little production value goes a long way in pranking the masses. When it comes to April Fools’ Day, it seems that businesses across the web have been putting more and more effort into their first-of-the-month mischief. Gone are the days when your company could simply announce a bogus product…
Posted in: Just For Fun, Uncategorized, Video Content and Promotion
3 Rules for Creating an Effective YouTube Subscriber Video
Much like a little child who changes his or her mind every few hours, YouTube has once again changed their design and overall channel layout. This, however, is not news. YouTube recently announced the now titled, “One Channel,” and its features back in February. During this time, YouTube handed over the keys for the new…
Posted in: BLASTmedia, Social Media, Video Content and Promotion
YouTube, the Harlem Shake, and the Decreasing Shelf Life of the Video Meme
I think at some point over the past month, we all experienced it: “What is this Harlem Shake thing? Oh, I get it. This one is funny, that one’s different, okay one more and oh my God, it’s midnight.” Many went a step further and capitalized on how easy the meme is to recreate, participating…
Posted in: Social Media, Uncategorized, Video Content and Promotion
Taking Advantage of the Video Marketing Boom
Using video as a way to sell a product or service is nothing new. However, online video marketing has only recently grabbed hold of everyday marketers and shook them to their content marketing, visual-branding, sales-loving cores. Google the keyword phrase “video marketing’ and you’ll find tons of current articles about everything from online video marketing…
Posted in: Social Media, Video Content and Promotion
Feast Your Eyes on New Video Content from BLASTmedia
While you may be stuffing your face full of Thanksgiving food in a mere three days, we encourage you to quench your appetite now by feasting your eyes on brand new video content from BLASTmedia. We’re wrapping up another year of video content creation and would like to showcase all of this year’s hard work. So…
Posted in: BLASTmedia, Client Successes, The BLASTmedia Team, Video Content and Promotion
Holiday AdWords Remarketing: Giving the People What They Want—Again
As brands begin to gear up for ad spends as we head toward Black Friday, Cyber Monday, and general holiday spending, they should also be thinking remarketing. Wouldn’t it be nice if holiday advertising could pay off for months after Saint Nick has hung up his hat? Remarketing can do that. Benefits of Remarketing Consider…
Posted in: BLASTmedia, Video Content and Promotion
MBO Conference 2012: Julie Perry Speaks on YouTube
Julie Perry, vice president social & digital media here at BLAST, usually takes her speaking act on the road, spreading her YouTube marketing message coast to coast. From BlogWorld East in New York City to the BlogWorld & New Media Expo in Los Angeles and back to New York City for the New Music Seminar,…
Posted in: BLASTmedia, Social Media, The BLASTmedia Team, Video Content and Promotion
Making YouTube History: Video from the Edge of Space
Live video from the edge of space? It’s possible. Felix Baumgartner’s daring and heavily publicized jump from the edge of space came to a successful end on Sunday, breaking freefall records for altitude and speed, among others. I have an arguably disturbing tendency to Google everything that could possibly go awry in accident-prone situations, and…
Posted in: BLASTmedia, Just For Fun, Video Content and Promotion
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