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Marketplace Chatter - 2/2 - BLASTmedia Archive
Call to Action: What to Offer in Your PR Pitch
Journalists know how to write a good story, but they also realize that their story will be much stronger and more credible if they are provided with a third-party source that can help validate their words. At BLASTmedia , that’s where we come in! Finding the appropriate media outlet and then providing them with the appropriate source can be tricky, but our clients really shine when we get that right fit.
A “call to action” is essential when making your pitch to a journalist – and it must be clear and to the point. As a PR and media relations specialist at BLASTmedia, Patrick Tarpey provides five great things to offer in your call to action when pitching a journalist.
Posted in: BLASTmedia, Marketplace Chatter, PR Industry, PR tips
Apple/Gizmodo iPhone 4.0 Debate: PR stunt or Lucky Break?
Unless you’ve been living under a figurative rock for the last few weeks, you’ve heard so many rumors, speculation and allegations regarding the 4th-Gen iPhone, Engadget, Gizmodo and Apple that you’re not sure what to believe. Here’s my question, and what we posed as a Twitter Poll over the last day “Apple/Gizmodo iPhone 4.0 Debate: PR stunt or Lucky Break?”
Posted in: BLASTmedia, Marketplace Chatter, PR Industry
Top 10 Things to Consider When Applying for a Job in Public Relations
Looking for a job in public relations or know someone who is in the market? With graduation fast approaching and the seemingly flooded job market, it’s probably a good time to think of how you’re going to differentiate yourself to land that great PR job at the agency or company you’re pursuing. Having gone through this process just a few years back, as well attending quite a few career fairs from both sides of the coin, I’ve compiled some tips on how you can put yourself in the best position to land that PR position.
Posted in: BLASTmedia, Marketplace Chatter, PR Industry, PR tips
Oscar Nominees and BLASTmedia Award-Winning Clients Take the Stage
With all this Oscar buzz and talk about Academy Award-winners, our team at BLASTmedia thought it would be great to showcase BLAST clients who have been movers and shakers in their industries and have been justly recognized for great achievements and business successes!
Posted in: BLASTmedia, Client Successes, Marketplace Chatter
Top 10 Things That Make You a Good PR Client
Often when we have a call with a new client who is getting started with BLASTmedia, we get the question, “what makes a good client?” or “what makes for the best client/agency relationship?” By simply asking this question, they have already knocked out one of the best things clients can do when they are coming…
Posted in: BLASTmedia, Marketplace Chatter, PR tips
The Power of the Media Sample
Review samples are a crucial to generating media coverage. More and more editors, bloggers, producers and even podcasters will request to try out a product before they highlight it to their audience – providing first-hand experience with the product. It is so commonplace that the Federal Trade Commission recently set new guidelines for bloggers and…
Posted in: Marketplace Chatter
Watch out Salt Lake City
That’s right you heard it here first, BLAST is opening an office in Salt Lake City this month! We’re excited about the opportunity to be a part of the Salt Lake City community and to be a little closer to our clients, ifrogz, Kahuna Creations and Skullcandy. More details coming soon!
Posted in: BLASTmedia, Marketplace Chatter
Introducing… Mrs. President
At BLAST, we aren’t very formal when it comes to official titles or inter-office hierarchy. We all work together, as an overall team in smaller groups, to achieve the media results we drive for our clients. That being said, we thought it would be important to introduce you to a crucial member of our team…
Posted in: BLASTmedia, Marketplace Chatter
Meet the team!
