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Marketplace Chatter - BLASTmedia Archive
Navigating the Changing Landscape of Media Relations
Media relations is an ever-shifting landscape of change. And because we’re in the field of public relations, our clients rely on us to navigate the scene fluently, so we have to keep up with the times. More than ever, we can’t control what pitches are picked up by publications, and gone are the days when…
Posted in: BLASTmedia, Marketplace Chatter, PR Industry, PR tips
Get on the Vine: 6 Ways Your Brand Can Make Vine Videos Now
You might have seen BLASTmedia try out Twitter’s new Vine app earlier this month. Now that people are starting to learn what Vine is and how to make these highly shareable six-second videos, the questions on everyone’s minds are: “Should brands use Vine in their marketing strategies?” and “How can we make a Vine that…
Posted in: BLASTmedia, Marketplace Chatter, Social Media
Securing Awards FTW: How to Win Awards for Your Brand
Take yourself back to the moment you won your first shiny, golden trophy. Maybe it was for a spelling bee or a sports team. If I guess correctly, this piece probably still has a special place in your heart (and, much to the chagrin of your spouse, also a special place on the mantle). Wouldn’t…
Posted in: BLASTmedia, Marketplace Chatter, PR tips, Trade Shows
Vine or Bust: BLASTmedia Tries Out Twitter’s New Vine App
I Vine. Do you Vine? Since launching just over a week and a half ago, Twitter’s new Vine app is already its own verb. How long did it take Facebook to become Facebooking? Twitter to become Tweeting? Instagram to become Instagramming? And FourSquare to become, errr, FourSquaring? There’s no doubt that piggybacking on Twitter has…
Posted in: BLASTmedia, Just For Fun, Marketplace Chatter, Social Media, The BLASTmedia Team, Uncategorized
Instagram Terms of Service Change: An Instagram History Lesson
January 16: That’s when photo-sharing giant Instagram will enact its new privacy policy and terms of service. Also on January 16: Some privacy-perturbed photographers may decide it’s time to give up Instagram for good. As the New York Times reported earlier this week, Instagram’s new terms of service include some potentially problematic new stipulations on what…
Posted in: Marketplace Chatter, Social Media
The Centered Twitter Background Is Here—Free Template!
Twitter recently updated its design settings with the option to center your Twitter background. You will either find this bit of news to be painfully underwhelming or it will make your day, and the distinction is likely dependent on whether you have spent time designing custom backgrounds. I belong in the second camp and admit…
Posted in: BLASTmedia, Marketplace Chatter, Social Media, Uncategorized
The Facebook Want Button: Do You “Like” This?
Even though a Facebook “dislike” button may never exist, we’re now one step closer to a Facebook want button. It’s true: The popular social networking site is testing a feature allowing users to create a wish list of products they “want” to own. This button is not yet available to all brands. However, several well-known…
Posted in: BLASTmedia, Marketplace Chatter, Social Media
Take Advantage of the New and Upcoming Twitter Features
Tweet, Tweet, Retweet. We don’t have to tell you that Twitter is a great platform to reach out to customers in a simple, conversational way. However, do you know how to use the new Twitter features? Take tips from us to get your Twitter page updated and ahead of the rest. Also, keep your eye…
Posted in: BLASTmedia, Marketplace Chatter, Social Media
The Animated GIF Renaissance: How Today’s Trends are Helping Animated GIFs Make A Comeback
We are in the midst of a grand animated GIF renaissance. (Thanks to Ann Friedman for the eloquent terminology.) These little moving pictures are nothing new. In fact, animated GIFs have been around since 1987, before most people even had a home computer. And indeed, there is something nostalgic about animated GIFs. They take…
Posted in: BLASTmedia, Marketplace Chatter, Social Media
QR Codes 101: Design-Drooling and Creatively Used Barcodes
Maybe you scan QR codes, maybe you don’t. Whether you think they’re helpful or a waste of time, it looks like QR codes are here to stay–even 18 years after the two-dimensional barcode was introduced. Originally created to track vehicles during the manufacturing process, the QR (Quick Response) Code is designed to allow its contents…
Posted in: Marketplace Chatter, PR Industry, Social Media
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