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Marketplace Chatter Archive

The Summer of News – Top Stories in Tech, PR and Social Media

by Emily Trimble
September 23rd, 2011

Today is the first day of fall, which leads me to only one question: Where did the summer go? While it may seem like you blinked and summer was gone, there was actually a whole heap of stuff that happened this summer. Here at BLASTmedia we heated things up with our Public Relations and social…

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Posted in: BLASTmedia, Marketplace Chatter, PR Industry, Social Media, The BLASTmedia Team

Julie Perry to Present at Indy Social Media Breakfast

by Ryan
August 16th, 2011

BLASTmedia’s own VP of Social Media & Audience Development Julie Perry joins 12 Stars Media’s Rocky Walls in presenting at Indy Social Media Breakfast on Thursday, August 18th at the Children’s Museum of Indianapolis. Julie will being speaking on the subject of online video optimization (vSEO) and YouTube Optimization (YTO).

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Posted in: BLASTmedia, Marketplace Chatter, Social Media, The BLASTmedia Team

Jacqueline Simard To Sit On 2011 Blog Indiana Panel

by Jacqueline Simard
August 10th, 2011

Jacqueline Simard takes this year’s Blog Indiana stage and shares her advice to companies on who should own blogging and why a company blog is so important.

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Posted in: BLASTmedia, Marketplace Chatter, PR tips, Social Media

Getting Down and Dirty with Google Analytics

by Emily Trimble
May 12th, 2011

Google Analytics is a fantastic, free, tool that can easily be added to a website. And, if you know what to look for, you can really wow a client with your results. So let’s get a little down and dirty with the GA…er Google Analytics.

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Posted in: BLASTmedia, Marketplace Chatter, PR tips, Social Media

So, You Want to Be a PR Practitioner?

by Ryan
April 12th, 2011

I have been asked numerous times by aspiring PR practitioners, “how did you get to where you are today?” or “how do I go about getting a job in PR?” In this post, I’d like to give some insight from a person who graduated in PR with little experience, landed an internship for a top national PR firm and has since climbed to a senior level in a considerably short period of time, with results to boot.

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Posted in: BLASTmedia, Marketplace Chatter, PR Industry, PR tips

Crash Course in Crisis Management

by Julie Zaitz
January 18th, 2011

The three pillars of crisis communication are essential to know, while having a plan of action is ideal, it’s not always realistic—crises are unique and therefore require a customized approach.

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Posted in: BLASTmedia, Marketplace Chatter, PR Industry

Speak Up! How to build a rock solid speaking program

by Sabrina Cook
October 19th, 2010

BLASTmedia’s clients know that an aggressive media relations campaign is only part of an effective PR campaign. A rock solid speaking program is another effective tool to establish your organization as thought leader. Here are a few tips to lock down that top billing.
1. Research
2. Get to know the speaking coordinator
3. Be prepared to take a backseat
4. Don’t forget social media!

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Posted in: BLASTmedia, Marketplace Chatter, PR Industry, PR tips, Social Media

Only You Can Prevent Illegal Facebook Contests: Meet Wildfire App

by Emily Trimble
August 2nd, 2010

Thinking about running a Facebook contest? Well, it is against the Facebook Promotions Guidelines to require users to become a fan of your page, comment on a status update or photo upload or make a post on a profile page in order to be entered into a contest. Our BLASTmedia social media team is here to help.

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Posted in: BLASTmedia, Marketplace Chatter, Social Media

Call to Action: What to Offer in Your PR Pitch

by Patrick
June 22nd, 2010

Journalists know how to write a good story, but they also realize that their story will be much stronger and more credible if they are provided with a third-party source that can help validate their words. At BLASTmedia , that’s where we come in! Finding the appropriate media outlet and then providing them with the appropriate source can be tricky, but our clients really shine when we get that right fit.

A “call to action” is essential when making your pitch to a journalist – and it must be clear and to the point. As a PR and media relations specialist at BLASTmedia, Patrick Tarpey provides five great things to offer in your call to action when pitching a journalist.

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Posted in: BLASTmedia, Marketplace Chatter, PR Industry, PR tips

Apple/Gizmodo iPhone 4.0 Debate: PR stunt or Lucky Break?

by Ryan
April 30th, 2010

Unless you’ve been living under a figurative rock for the last few weeks, you’ve heard so many rumors, speculation and allegations regarding the 4th-Gen iPhone, Engadget, Gizmodo and Apple that you’re not sure what to believe. Here’s my question, and what we posed as a Twitter Poll over the last day “Apple/Gizmodo iPhone 4.0 Debate: PR stunt or Lucky Break?”

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Posted in: BLASTmedia, Marketplace Chatter, PR Industry

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