Read More →]]> The sunlight beaming through the floor-to-ceiling windows in the BLASTmedia offices have us all in a fantastic mood! However, there’s a little something that has us perplexed. Why is it, when the sun comes out, so many take advantage of wearing less and less? Whether it’s at home, work, or play, is “over exposing” yourself the way to go when attempting to attract attention throughout the summer months?

Celebrities like Miley Cyrus and Jennifer Lopez love the unwanted attention they gain by wearing next to nothing, and it only seems to help their brand!

What do BLASTmedia clients think about this theory? We think they ‘d tell you the right type of over exposure never hurt anyone. Don’t believe them? See for yourself with these most recent PR coverage samples:

VitaSound’s Personal Audio Enhancer is featured in CNN Health’s Father’s Day Gift Guide, suggesting the PAE as a perfect gift for the dad who’s too proud to wear a hearing aid.

The Pelican ProGear 35QT Elite Cooler was in the Rolling Stone Summer Festival Gear Guide as one of the items that will “keep you on the grid – and off a stretcher- all season long.”

USA Today featured client Re-Timer as one of the best gadgets to have while traveling this summer.

Eton Corp’s Rukus Solar featured was listed in Men’s Health as one of the tools every hiker must equip themselves with.

Co.Exist highlighted Enervee as a popular site for scoring energy efficiency resulting in the true cost of appliances.

Rokform’s Bike Mount Kit was featured on the Huffington Post as a must-have “chic” gift for your dad this Father’s Day.

Looking for positive PR coverage of product, service or brand? Contact Lindsey at BLASTmedia to find out how we can “over expose” your business to the most well known media outlets in the world!

Read More →]]> If you’ve surfed the internet at all over the past couple months, you know that Amanda Bynes has been all over the news lately – for everything from crazy tweets, to drunk driving, to throwing a “vase” out of her NYC apartment window. Whatever happened to the good old Amanda from “The Amanda Show?” We miss her.

Similarly, BLASTmedia’s clients have been all over the news too, but for completely different (and significantly more positive) reasons! From The New York Times to Yahoo! Shopping – check out just a few of our favorite articles written about our clients recently:

The HeartMath Inner Balance Sensor, a device that digitally monitors heart rate and breathing patterns, was featured in The Wall Street Journal.

The New York Times featured Eton’s BoostBloc 6600, a portable backup battery for USB devices.

CrashPlan, an online data backup solution, was recommended in Popular Mechanics, a leading science and technology publication.

Popular Science featured the Elite Pelican Cooler in its June 2013 issue.

The FinderCodes Smart Tag was on Yahoo! Shopping’s list of gifts to get your “mannish boy.”

Looking for positive news coverage of product, service or brand? Contact Lindsey at BLASTmedia (Lindsey@BLASTmedia.com) to find out how we can help keep your business out of the bizarre section and in the headlines!

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Credit: Jigzone.com

The New York Times featured client GreenWave’s Connected Lighting Solution

Code 42′s coverage was twice as nice being featured on the cover of the April issue of PCWorld as well as on USA Today for World Backup Day

Client HeartMath was also featured on USA Today

Client MokaFive made a splash with an appearance on Yahoo!

The Washington Post featured client WASP in a post, Five Tax Season Tips for Small Business Owners

MedGadget featured the  personal audio enhancer, the newest product from client VitaSound

Looking to soak up some top tier coverage for your product or service? Contact BLASTmedia to find out how we can flood your business with exposure.

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Love is in the air, and it’s just not just because of Valentine’s Day! BLASTmedia clients are feeling the love thanks to some great editorial coverage and social media engagement. Check out a few of our top highlights from our media relations campaigns.

• Mobile phone service provider Solavei launched the Blackberry Z10 this week as the first carrier in the US to do so. Over 40 national media outlets covered the announcement, including consumer outlets like Engadget, CNN Money, Yahoo! News and Forbes. Business press such as CIO and the Financial Post also shared the news!
• Even Walt Mossberg shared the love. Check out this tweet to his over 400,000 followers:

• Local client TinderBox scored a home run from Destination CRM this week.
• Moxtra was noticed by Cult of Mac and Macworld.
• MapiCases was shared by Mashable as a great Valentine’s Day gift suggestion for techies.

The love train doesn’t stop there, though! The BLASTmedia social media experts have also been hard at work to increase fan engagement on their clients’ social platforms.

• Pelican ProGear has been promoting its Valentine’s Day Gift-Away for the past week, asking users to share why their sweetheart—be it a significant other, mother, father, daughter, cousin, teacher, etc—deserved to win a Pelican ProGear HardBack Case. Pelican ProGear’s potential reach from this contest totaled 69,000 people. Check out the winning entry.
• Etón Corporation’s Power of Love contest was hosted on their blog via a Facebook tab, and resulted in the highest day of blog traffic since December 1.

Need a little love from the media? Contact BLASTmedia to talk about how we can help increase exposure for your brand’s product or service through editorial coverage and maximum social media leverage. Image via.

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Read More →]]> The new year has brought great client coverage here at BLASTmedia, thanks to the tried-and-true efforts of our dedicated PR team. Check out some of the highlights for the month of January.

TechCrunch featured Moxtra, the new collaboration and collection app for iPhone and iPad, in a highlight on the app’s features and future.

The Huffington Post highlighted client Geopalz’s new ibitz fitness tracker for kids.

Client GreenWave Reality’s Connected Lighting Solution was featured in a story about lighting up the smart home in the Los Angeles Times.

Client Solavei was featured in a Fox Business story about helping save college students money.

Inc. Magazine highlighted client Etón’s BoostTurbine 2000 charger as a backup battery solution.

MSNBC featured client HeartMath as a new healthy gadget.

Client MamaChia and their cocktail collaboration with high-end restaurant Nobu was highlighted on E! Online.

Remote control deadbolt client Simplicikey’s new mobile web application KeyCloud was featured on Fox News.

Client Pelican’s new iPhone cases were featured by LAPTOP.

Yahoo! Shine recommends client NextWorth as a solution to clean up clutter in 2013.

If you’re looking for increased exposure for your brand’s product or service in the new year, contact BLASTmedia for a clear roadmap of how we can help secure top-tier press coverage for you. Image via.

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The International Consumer Electronics Show may have closed its doors nearly a week ago, but the sights and sounds of the event are very much alive thanks to the amazing work from our social media and PR teams. With 12 employees representing their respective clients, it was a busy week of press meetings and product demos that turned into top-tier press coverage for our clients.

Today, we’d like to showcase that hard work and share with you some recent client coverage highlights from CES 2013.

Looking for a way to keep you and your kids both healthy and happy this year? Mashable recommends ibitz from GeoPalz – a wireless family activity monitor that enables children to earn access to his or her favorite video game or television show by setting goals for the amount of steps taken throughout the day.

Need a clever way to save some green by going green this year? Time.com scoped out the show floor and included Greenwave Reality’s latest smart home service in its recent CES wrap-up – “5 Clever Gadgets from CES 2013.”

You’ve managed to make it through the holidays, but the New Year brings new challenges and goals – and with that stress. HeartMath is an iOS application designed to help you de-stress and balance the mind and your emotions. Skeptical? Don’t take our word on it. Check out what engadget had to say about the the new app at CES.

It may be the dead of winter, but it’s not too early to start planning for severe weather including thunderstorms and tornadoes. For those looking to increase their emergency preparedness in 2013, Forbes.com recommends Etón Corporation’s new weather/alarm clock radio – ZoneGuard+.

iLounge got their hands on a new iPad mini case from client MapiCases.

Do you want to get an even closer look at this year’s CES? Then check out our latest video showcasing many of our fabulous clients and their visually-attractive booths.

If last week’s CES is any indication for how successful 2013 will be for our clients, we’d say the future looks bright. If you’re interested in starting off the new year with amazing exposure for your brand’s products or service, contact Mendy Werne.

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As 2012 comes to an end and we look forward to ringing in 2013, BLASTmedia clients are ending the year on high note. Check out some recent client coverage highlights from our targeted media relations campaigns.

Looking to simplify your home and protect all the important photos and files from 2012? Real Simple recommends client CrashPlan.

Client Bluelock’s infographic about cloud-proofing your career was featured on Venture Beat.

Client Solavei’s recent partnership with T-Mobile was featured on CNET.

The Los Angeles Times recommends client Etón’s Rukus Solar Bluetooth wireless boom box and FRX3 safety radio to keep your devices charged up during doomsday.

The American Nomad blog named SimpliciKey as a great gift for the traveler.

Client GreenWave Reality’s Connected Home Solution was featured in the Chicago Tribune.

Bloomberg Businessweek highlighted client WASP Barcode as a great solution to keep your small business healthy in 2013.

If you’re interested in starting off the new year with amazing exposure for your brand’s product or service, contact BLASTmedia’s Mendy Werne. 2012 image via.

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Read More →]]> The holidays are here! During one of the busiest and most festive times of year, BLASTmedia is ensuring our clients are highlighted in the best of holiday gift guides 2012. Check out some of the awesome pieces we’ve secured so far this month:

• MEElectronics’ Sport-Fi S6 headphones were Included in the holiday gift guide, “Editor’s Picks: Best health and fitness gifts for the season” on SheKnows.com
• GeoPalz was featured in Nickelodeon’s ParentsConnect.com Gift Guides for Top On-the-Go Toys
• Nobis, our headwear client out of Toronto, had one of its hats featured in The Golf Channel’s holiday gift guide
• MadeMan.com featured Etón’s Rukus Solar in their holiday gift guide
• Mapicases was included in Mashable’s “What to Get the Techie Who Has Everything”
• Pelican’s ProGear Urban Elite Backpack was featured in Men’s Health online holiday gift guide in the “Tech Lust” section
• NBC News ran coverage of Crashplan in “Give the gift of premium Web services”

No matter the season, we continue to generate national media coverage – check out a few more pieces below that are a bit more broad!

• Local Indianapolis fashion designer Ian Stikeleather’s Kickstarter campaign for his new magnetic clothing line, fueled by an amazing video by the BLASTmedia video team and a little media relations magic, is featured on GLAMOUR, CNET and Wired!

[Affectation Kickstarter Project from BLASTmedia on Vimeo.]

• Venture Beat featured Bluelock’s new infographic, “How to Cloud-Proof your Career
• NextWorth was included in “Ask Engadget: best way to sell my old gadgets?”

We’ll continue securing positive press coverage for our clients well into the New Year. Are you interested in getting placement for your product or service in the pages of the biggest publications? Contact BLASTmedia to see how we can get in front of your target audience!

Oh, and happy holidays from BLASTmedia! (Banner via.)

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Read More →]]> We’re thankful for our clients, and we know our clients are thankful for press coverage from our world-class PR team. This month has generated some excellent outreach that will steer brand awareness and sales into snowy December. But you won’t find us hiding from the frightful weather, because we think client coverage is delightful!

Client SG2 was quoted in The New York Times and The Chicago Tribune regarding healthcare and industry movement after the 2012 election.

The New York Times featured Etón Corporation in two articles in the Nov. 11 Sunday issue about disaster preparedness. First, they discussed Etón’s emergency radios as a popular product during the hurricane, and they also mentioned the Etón FRX3 as an ideal product for couples trying to ride out the storm.

A few other client highlights include:

• USA Today featured Etón, displaying their portable battery packs as a weekend getaway essential, along with client Pelican’s headlamp in a round-up of outdoor products.
• Following client Bluelock being named to analyst firm Gartner’s Magic Quadrant for Cloud Infrastructure as a Service for the second consecutive year, the company was featured on CRN.com and Network World.
• Client BlueLock’s Pat O’Day and Jake Robinson, as well as Code 42 Software’s Scott Grenier, were featured in Computerworld’s piece “IT Jobs on the Other Side of the Cloud.” The story also ran on InfoWorld.
• About.com featured SimpliciKey’s remote control deadbolt in the home renovations section. Simplicikey was also covered by Wired as a way to upgrade household security.
• Amber Alert GPS was featured on Good Morning Texas as a good way to keep track of loved ones during an emergency.

We’ll continue to secure hot coverage regardless of the temperature outside. Are you interested in getting awesome coverage for your product or service in the pages of your most coveted publications? Contact BLASTmedia to see how we can help you get in front of your target audience.

Read More →]]> The temperatures might be cooling down outside but that doesn’t mean our client coverage results are following suit! Check out some of BLASTmedia’s top-tier earned media placements from October:

• GreenWave Reality’s recently released lights that include an Internet IP address were featured on Forbes
• Discovery.com recommended client Phosphor for those looking for the latest and greatest in watches
• Amber Alert GPS was featured in New York Times online article about keeping loved ones on the grid

• SimpliciKey’s remote control electronic wireless deadbolt featured on Wired.com’s GeekDad
• Nobis graced GQ Magazine when rapper Big Sean rocked their Corona tie
• The word’s toughest laptop backpack, ProGear, from client Pelican was featured on Men’s Journal online

• 50 Cent’s headphones by SMS Audio were included in a round-up on ESPN.com
• Yahoo! Shine shared tips for dressing up your bump and included The Band’s Specialist Atlas 2-in-1 Band
• Etón Corp’s newest line of portable charging devices was announced on Engadget

October has been a busy month of brag-worthy coverage for all of our clients and we plan to keep upping the ante into the winter months! Looking to grab coverage for your product or service every season? Contact us to see how we can help you get in front of your target audience.

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