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8 Tips for PR Work/Life Balance
PR, like most professions, has made us all increasingly mobile workers. While that has helped transformed our business, making it easier to stay informed while traveling and to form more personal connections with media with the click of a button, there is a downside to being ever connected. Many PR pros, especially millennials, are having…
Posted in: BLASTmedia, PR tips
H.265 Codec and the State of Mobile Video
Video will make up more than two-thirds of the data consumed by mobile devices by 2017, according to a recent report from Cisco. In fact, as of today, video makes up 51% of data consumption on mobile devices – surpassing voice calls. And with the notion of 4K resolution (4,096 X 2,304) recording becoming more…
Posted in: BLASTmedia, Video Content and Promotion
BLASTmedia Client Coverage…Winning, Amanda Bynes…Losing
If you’ve surfed the internet at all over the past couple months, you know that Amanda Bynes has been all over the news lately – for everything from crazy tweets, to drunk driving, to throwing a “vase” out of her NYC apartment window. Whatever happened to the good old Amanda from “The Amanda Show?” We…
Posted in: BLASTmedia, Blastmedia Clients, Client Successes, Uncategorized
BLASTmedia Lends a Helping Hand to Keep Indianapolis Beautiful
Earlier this week, the BLASTmedia crew joined Keep Indianapolis Beautiful for a morning of tree planting along College Avenue. Since 1995, KIB has helped its neighbors plant more than 30,000 trees, and has been supported by more than 1,000 donors towards those efforts. Organizations like KIB and the people who show up to help are…
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Posted in: BLASTmedia, Just For Fun
The #1 Reason Why You Should Have a Google+ Profile: Google Authorship
Last week Google announced 41 new features to Google+. For those of you logging into Google+ on a regular basis you may have even seen the Google+ redesign—which looks a lot like Pinterest or Facebook. For the rest of you, you’re likely asking, “So what? Why are we talking about that defunct social network again?…
Posted in: BLASTmedia, Social Media
BLASTmedia Employee Spotlight: Meet Taylor Harruff
Just when you thought you knew the ins and outs of all things BLASTmedia… … here comes another BLASTmedia employee spotlight! Meet Taylor Harruff, one of the finest PR account execs on the block! Taylor is part of the team that lands our clients top-tier media coverage. Get to know Taylor: Hometown - Fort Wayne, Indiana College…
Posted in: BLASTmedia, BLASTmedia Profiles, The BLASTmedia Team
10 Ways to Utilize Social Media at Conferences
It’s that time of year again! Your company is gearing up for their annual conference. The sponsors have been secured, session speakers lined up, and networking events planned. Then someone on your board mentions social media. Gulp! Don’t panic, we’re here to help! Utilizing social media at conferences can help increase brand awareness and overall…
Posted in: BLASTmedia, Social Media
Getting Your Message Out – What makes an effective YouTube Ad?
Television advertising has been around since the conception of soap operas. In fact, the early daytime drama shows received their name from the adverts that aired with each show. Companies like Proctor and Gamble sponsored the shows and promoted their household cleaners, or soaps, to the women watching at home, thus coining the term, “soap…
Posted in: BLASTmedia, Video Content and Promotion
BLASTmedia Volunteers at Gleaner’s Food Bank
One out of every six Americans struggles with hunger and food insecurity. Over 300,000 Hoosiers in central and southeastern Indiana live in poverty. The BLASTmedia team recently took a day off from the PR and social media grind to give back to our community at Indianapolis’ Gleaner’s Food Bank. Exercising some of the same teamwork…
Posted in: BLASTmedia, Just For Fun, The BLASTmedia Team, Work at BLAST
Julie Perry Takes the Stage at Social Media Marketing World
Almost anyone will tell you that it’s easy to put video online. And they’re right! But what’s next? Julie Perry, BLASTmedia’s director of social media, explains online video deliverables: ROI, brand impact and exposure, and the ever important “how much did this make me?” during this year’s Social Media Marketing World’s “How Online Video Pulls Real…
Posted in: BLASTmedia, Video Content and Promotion
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