We don’t have to tell you that when it comes to marketing, social media adds something special (after all, you’ve probably heard it from us before). However, with so many different social media channels, creating a strategy that enhances your brand’s image can be somewhat overwhelming.

So what’s the secret? Can social media really drive traffic to your website, create brand evangelists and ultimately increase sales? (A hint for all you naysayers: the answer is “YES.”)

As a the featured presenter for Target Marketing‘s December 1st webinar titled 7 Social Media Secrets That Make Good Direct Marketing Great, our very own VP of Social Media, Julie Perry, will reveal how marketers can use inbound marketing tactics such as SEO, social media, and content marketing to put their outbound direct marketing campaigns over the top.

In her presentation, Julie will discuss how to integrate inbound and outbound direct marketing tactics to:

• Turn direct mail and email blasts into an online experience that customers (and potential customers) will love
• Employ SEO tricks that allow your message to come up first in search
• Optimize press releases to be found via search and used for content marketing
• See results from advertisements on social media sites like Facebook and YouTube
• Maximize your next tradeshow appearance by harnessing the power of Twitter
• Create online video that drives targeted traffic back to your website

Itching to hear Julie’s social media secrets? Hurry! There’s still time to register for this informative webinar on Thursday, December 1st at 2PM EST, presented by Target Marketing and sponsored by marketing automation giant Act-On Software.