Our client, Etón Corporation, cranks out super-cool products for the outdoors each year – and 2011 was no exception. With the anticipated launch of the Soulra XL solar-powered sound system this spring, the BLASTmedia team was hard at work beginning in January, working to secure editorial coverage in summer issues. Along with its counterpart, the original Soulra system – portable music never sounded so sweet.

The efforts of the PR team landed killer features in June and July issues for Soulra and the Soulra XL – putting the product in the national spotlight. Editorial reviews for the line have so far been seen in the print issues of:

• Men’s Journal  (June)
• E-Gear (June) – http://images.burrellesluce.com/image/12590AA/12590AA_583
• Playboy (July) – http://images.burrellesluce.com/image/12590AA/12590AA_598
• Details (July) – http://images.burrellesluce.com/image/12590AA/12590AA_570
• Maxim (July) – http://images.burrellesluce.com/image/12590AA/12590AA_591
• Sound & Vision (July, full-page editorial) – http://images.burrellesluce.com/image/12590AA/12590AA_579

With national magazines now working on holiday gift guides, BLAST is excited to continue building the momentum throughout the rest of the year! Want your product featured regularly in the national media? Contact Mendy at mendy@blastmedia.com.