Client product launches – they’re one of the most exciting and rewarding events in a media relations practitioner’s career. All of the pre-launch planning and outreach to targeted, top-tier media and influencers all culminate with launch day. It reminds me of going through all of the two-a-days back in high school football preparing for the first game night. All of the hard work and effort is quickly forgotten when you hit the field, just like when you get your client a top media hit on launch day.

One of our clients, H2O Audio, announced yesterday their newest line of Surge 2G and Surge Sportwrap 2G headphones. Endorsed by 14 time Olympic gold medalist Michael Phelps, the waterproof, sweatproof headphones made a big splash (pun is intended). In 24 hours, the BLASTmedia team helped land the announcement on ilounge, Digital Trends, CrunchGear, ZDNet and Gearlog. Way to go Megan and the BLAST team!

If you’re looking to get top media exposure for your next product launch or existing product, let BLASTmedia show you exactly what we can do get maximum media exposure and ultimately help drive the bottom line. Call our director of business development Patrick Tarpey at 317.806.1900 ext. 121 or patrick@blastmedia.com to get additional info. Why not make a big splash with your next product launch?!

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