March 11th, 2010
BLASTmedia “Scales Up” Coverage on Scale Computing’s Success
As the overarching objective here at BLASTmedia is to secure national media coverage for our clients in order to help them reach their business goals — whatever they may be — we love when big announcements go off without a hitch, making their way into some of the top U.S. media outlets. While it’s certainly not an easy task to create national buzz around an announcement, we consider it our forté. We are Media Relations Specialists, after all.
Recently, we were thrilled to learn that our client, Scale Computing — a developer and manufacturer of complete, end-to-end mid-market clustered storage solutions — had a major announcement come down the pipeline, having secured venture funding from lead investors totaling $9 million! Scale charged BLASTmedia with helping them take the announcement to the public. Together with Benchmark and Scale’s PR teams, we carried out that task…in a BIG way.
Since our partnership with Scale began in July 2009, we have aggressively worked to help them establish the company as a major player in the storage solution space and a company to watch. With this announcement, we made no exception, working together with the PR teams to garner coverage in The New York Times, Washington Post, TechCrunch, The Industry Standard, VentureBeat, The Indianapolis Star, and Indiana Business Journal — just to name a few.
(Kudos to Scale’s Media Relations Specialist here at BLAST, Ryan Greives, for his hard work in making this happen — bravo, Ryan!)
Unlike most diet pill infomercials, our services at BLASTmedia don’t come with a “results not typical” disclaimer. If your company is making things happen in your industry, don’t let it become the world’s best kept secret — let the public know! Our advice to you is to extensively evaluate your PR strategies and consider engaging in a partnership with a top-notch PR agency — like BLASTmedia! (shameless plug) — to get you where you need to be.
Go on, get covered!
Posted by Brooke McKinney at 1:49 pm | Follow responses to this post | Leave a response
Tags: BLASTmedia, coverage, Media Relations, national press, pr agency, PR firm, scale computing
Categories: BLASTmedia, Client Successes
Carey Driscoll said:
March 11th, 2010 at 3:24 pm
Nice recap, Brooke! Ryan, great job- love seeing you put your enterprise tech clients on the map! Certainly doesn’t hurt to have industry leaders as clients- kudos to the team at Scale Computing for bringing in the major investments.