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2009 September Archive
The Secret Sauce
Peter Shankman is the founder of a service called Help a Reporter Out (HARO), which a daily e-newsletter that is delivered three times a day to help journalist on a deadline find sources. Yesterday, I discovered a query on HARO from a source asking other PR professionals to share successful pitch examples for a new…
Posted in: BLASTmedia
BLASTmedia Strikes and Spares
BLASTmedia is back in action and looking to have a winning season…not just with major media hits. After a softball season of three strikes and you’re out, BLASTmedia is looking to get as many strikes as possible every Tuesday – bowling that is! The team at BLAST has joined a local business league that meets…
Posted in: BLASTmedia
BLASTmedia Gets Around (The Country, That Is!)
I speak to potential clients every day, and many are curious about our location – Indianapolis. While we also have offices in San Francisco and Salt Lake City, clients always scratch their heads at our Midwest headquarters. We’re indeed the only agency in the city that works with the national media and clients from a…
Posted in: BLASTmedia, The BLASTmedia Team
Mmm… (Tech)Crunchy.
Whew! It’s been a busy week as I’ve been preparing with new client, 360desktop, for next week’s third annual TechCrunch50 event in San Francisco. If you’re not familiar, TechCrunch50 is a major global competition conference for start-ups where they have the opportunity to pitch themselves to nearly 2,000 attendees, including corporate buyers, VCs and angels…
Posted in: BLASTmedia
Hangin' with the Ha Brothers
One of the best parts about doing PR is building relationships with editors. Since many of our BLASTmedia clients fall under the technology category, we work with a variety of tech editors on both the consumer and enterprise side of things. We have a long-standing relationship with the guys over at CrunchGear and are fortunate…
Posted in: BLASTmedia
Communication is King
Working in the PR space, underneath the giant communications umbrella, we definitely know the value of good, open communication on all fronts. Communicating with the media and with the public via traditional and social media are the main things we are known for as PR professionals, but what about the behind-the-scenes communication? So many companies…
Posted in: BLASTmedia
Back in the Saddle
Yesterday marked my first day in the BLAST office after a long stint of bedrest and maternity leave. While I miss spending time with the twins, it is awesome to be back in the saddle (and having adult conversations!). Now that I’m back, I’m hearing about all of the amazing stuff that has happened while…
Posted in: BLASTmedia
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