Social Media
2009 June Archive
The "More is Less" Trap
At BLASTmedia, we talk a lot about results. We teach all of our new team members the importance of achieving media coverage and how to achieve it quickly and effectively. Our secret really is no secret at all – we simply don’t let perfect get in the way of good. Most business leaders will agree…
Posted in: BLASTmedia
People Behind Our Media Coverage: Hillary Money
Here at BLASTmedia, we have some interesting characters – all different backgrounds, different personality types and interesting stories. We recently had the idea to let you in on who the people are behind the media coverage, the Twitter profiles and the BLASTmedia blog. Starting today, we will highlight someone here at BLASTmedia each month to…
Posted in: BLASTmedia, BLASTmedia Profiles, The BLASTmedia Team
Work Hard. Play Hard.
There’s a lot to celebrate in the Indy office of BLASTmedia! A former colleague (Lauren) got engaged last night and we have two weddings later this summer (Ryan and Carey). We’ve also just welcomed our first BLAST baby and have a few more little ones on the way! All of the good vibes combined with…
Posted in: BLASTmedia
DIY Media Coverage
We here at BLAST pride ourselves on the media coverage we generate for our clients. We work diligently to set up interviews (both on and off camera) for our clients to talk about their latest product or service and we love seeing the coverage finally run. But sometimes, media outlets require that our clients be…
Posted in: BLASTmedia
PR Daily Thought
Since e-mail and technology has taken over our lives, we have to rely on an impersonal and easily disposable method of communication to make these crucial connections necessary in PR. Too many seem to rely on shooting out mass e-mails and sitting back crossing fingers. While hopping on the phones to pitch is still very…
Posted in: BLASTmedia
The Road to Coverage
When you are deeply involved in a process, like the media cycle, its easy to forget that others might not understand it as clearly. At BLASTmedia, we are working DAILY to secure coverage for our clients and this process can be a mystery to consumers, readers, clients and potential clients. I wanted to take a…
Posted in: BLASTmedia
Making a Splash with Social Media
If you’re among the millions of people using Twitter, you may have noticed a tweet or two including #spon. The hashtag has caused quite a stir lately, eliciting a backlash from people opposed to the idea of tweeters being paid to post about sponsors’ products and services. Major brands like SeaWorld, Blockbuster, Sears and Kmart…
Posted in: BLASTmedia
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