Ahhh, I can smell the burnt rubber and hear my ear drums ringing right now just thinking about last year’s Indianapolis 500. Some 400,000 people will attend the world’s largest racing spectacle this year at the Indianapolis Motor Speedway on Sunday, May 24th to see if last year’s winner, Scott Dixon, can stay on top of the ever so competitive field. As history would tell, attendees are accustomed to seeing a photo finish at this event. In 1992, Al Unser Jr. crossed the finish line just 0.043 seconds ahead of Scott Goodyear in the closest finish of all time. We don’t drive our cars 223 MPH at BLASTmedia, but we certainly know a few things about staying ahead and finishing strong.

New competitors of say Good Nite Lite, Dexim, or iPopperz are constantly emerging, an unstable economy is causing newsroom/editor changes almost hourly and the message you were sending out last week may not be consistent with the message your client wants to send this week. At BLASTmedia, we all work together to ensure we stay organized and one-step-ahead, both individually and as a team. We all play certain roles, just like a race team (drivers, crew chiefs, pit crew), working to accomplish a common goal. Here are a few things we do to ensure we achieve results and maximize ALL opportunities for our clients:

1.) Tweak the message to fit the targeted media, while remaining objective and consistent.
2.) Update press materials and identify the niche markets.
3.) Develop detailed plans (90 day, monthly, weekly) encompassing editorial calendars, upcoming holidays and opportunities.
4.) Monitor competitor activity in the news and react accordingly.
5.) Communicate DAILY with our clients to address needs/wants/updates.

By staying both proactive and reacting accordingly, we can ensure that we are staying a step ahead of our agency competitors – and the competitors of our clients. Our engines are constantly on and ready to leave the next stale PR pitch in the dust.

Posted by Patrick Tarpey