2009 May Archive

PRWeek regularly profiles a “critical hit” — a piece of national media coverage that was key for a client in the course of a campaign. It got me thinking about how we at BLAST define this and how we work with our clients to determine what type of coverage is critical for them. At the…

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Introducing Della – Dell’s new sub-site that markets pre-built PCs and laptops explicitly to women. Sounds like a great idea: since women make up half the world’s population, why wouldn’t the computer giant want to create a site specifically geared toward the fairer sex? Della officially launched on last week and immediately created a firestorm…

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So often we as PR professionals are asked by clients/potential clients if we can get them XX number of Twitter followers, or XX number of Facebook fan page members. It’s a legitimate question, especially with the tremendous amount of buzz around the two social networks. We’ve seen how one tweet from an “influencer” can crash…

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Ahhh, I can smell the burnt rubber and hear my ear drums ringing right now just thinking about last year’s Indianapolis 500. Some 400,000 people will attend the world’s largest racing spectacle this year at the Indianapolis Motor Speedway on Sunday, May 24th to see if last year’s winner, Scott Dixon, can stay on top…

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The Twitterverse is exploding with companies and PR people tweeting about news, events, and releases -And it’s no surprise there are things the industry will learn along the way. At BLAST, we always tell our clients that anything said in an interview is fair game. We live by this rule and craft our messages (on…

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Working in public relations, I get the privilege of seeing just how influential social media can be for our clients. We here at BLAST know that PR and social media go hand-in-hand, and I am able to see on a daily basis the impact that social media outreach has on businesses and corporations. However, over…

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