When PR is done right, it truly shows in the coverage. Whether we at BLASTmedia are picking up the phone to personally talk to an editor on behalf of our client or shaping your message in a way that will generate interest from an editor, our methods produce results. A great example of specific, targeted and successful communication came last week, when BLAST member, Ryan, broke through the “PR mold” with his messaging and outreach for Rudder. Featured on The Industry Standard, Ryan’s messaging not only took this editor by surprise, but it was focused and to the point–communicating the specific benefits of Rudder and not shying away from mentioning the competition.

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By contrast, we jaded journalists at the Standard got a kick out of Rudder’s approach to getting our attention via email:

While Rudder (www.rudder.com), a new, FREE personal finance tool, might look similar to others at first, this personal finance tool has a very different focus – a big reason why 45% of Rudder’s users are ex-Quicken users and 35% are ex-Mint.com users!

Sure, all this statement really means is that a lot of Rudder users have tried other, much more popular personal finance tools before. But Rudder takes direct aim at specific brands, and backs it up with numbers that say, “People are choosing Rudder after trying our top competitors. It’s not because they’ve never heard of Mint or Quicken.”

Rudder touts the wisdom of the crowd, rather than the genius of its founder. It’s a great example for marketing and PR people: Don’t tell me your product has a unique feature. Tell me it’s sucking users away from Quicken.
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Pointing out the specifics, being direct to the point, and not hiding the client’s strongest points–PR done right. Nice work, Ryan! You can check out the full article here.