2009 April Archive

When I tell prospective clients or personal acquaintances that I work in media relations, some think that BLAST is an advertising firm (to clarify, media relations and media buying–a function of advertising–are completely different). The people I meet who understand media relations as a function of PR probably assume a variety of different things about…

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BLASTmedia has been awaiting the arrival of our very first BLAST baby since late August when Mendy told us she was expecting. We are very excited to officially announce the arrival of Jake Allen Werne, son of Brian and Mendy! Baby Jake was born on April Fool’s Day at 4:15 PM. Although we are biased,…

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Happy Earth Day everyone! Today marks the anniversary of the birth of the modern environmental movement in 1970, and reminds us to do our part to keep our planet around for many more years to come. While Earth Day may have been slow to gain momentum in the beginning, you couldn’t avoid it now if…

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One of our favorite industry blogs, the Bad Pitch Blog, recently addressed the topic of “friendship PR” and whether that type of client-agency relationship is still accepted in today’s economic climate – where everyone is focusing more on ROI.Friendship PR is the type of business practice that can give PR a bad name – that…

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The NCAA Men’s Basketball Championship concluded on Monday night and the University of North Carolina was crowned the national champion, but I was the champion of the BLASTmedia Bracket Challenge (WOOOHOO!). As some would say, picking a bracket is all luck, but it does involve doing your homework (well, maybe a little luck!). You have…

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When PR is done right, it truly shows in the coverage. Whether we at BLASTmedia are picking up the phone to personally talk to an editor on behalf of our client or shaping your message in a way that will generate interest from an editor, our methods produce results. A great example of specific, targeted…

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