A little part of what we do in this crazy PR world is make sure we are getting our clients’ products into the right hands and in front of the right audience. Outside of direct media relations, one thing some of our clients like to do is celeb seeding – getting their products in the hands of influential celebrities. We can help our clients identify the best celebrities to be seen with their products and which celebrity events are best suited for them.

Recently, we arranged for one of our clients, Good Nite Lite, to attend Haven – a three day, star-studded event in a Beverly Hills mansion during Oscar Awards Week. The Good Nite Lite – a parenting device that helps kids develop better sleep habits – was gifted to celebrities like Reese Witherspoon, Kate Winslet and Sarah Jessica Parker. Even in Hollywood, people could relate to the product–everyone can use an extra hour of sleep.

Surprisingly, one of our client’s favorite meet and greets at the event was with the USA Men’s Water Polo Team . Check out (from left to right): Michael Galindo, Peter Hudnut-defender, and Genai Kerr-Goal Keeper with the Good Nite Lite and their Silver Medal from Beijing. They are all dads of young children and were psyched about the idea behind Good Nite Lite – taking one home with them for their kids.