By now, we all know that businesses, consumers and the media alike are all taking advantage of the power of social media. This influential medium continues to grow at a rapid pace in both the number of users and the number of platforms/applications. I decided to take a look at two of the most popular…
Posted in: BLASTmedia
A little part of what we do in this crazy PR world is make sure we are getting our clients’ products into the right hands and in front of the right audience. Outside of direct media relations, one thing some of our clients like to do is celeb seeding – getting their products in the…
Posted in: BLASTmedia
Through the magic of Twitter, I came across an interesting article today on Inc.com that not only explains how PR can help companies become more successful, but also points out some of the common issues we as PR professionals commonly experience when it comes to our clients. A PR veteran of 15 years, Geri Denterlein…
Posted in: BLASTmedia
As part of the team at BLAST that helps secure new clients for our agency, it’s not uncommon to meet with senior marketing executives who know very little about public relations. More often than not, we default to a PR 101 tutorial at the beginning of a meeting before we even delve into how we…
Posted in: BLASTmedia
Whether you think it’s just another Hallmark holiday, or you enjoy the fact that there’s a specific day dedicated to telling people that you love and care about them, Valentine’s Day will be here before you know it. (Yep guys, its February 14th – this Saturday!) For those of you who wait until the last…
Posted in: BLASTmedia