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Viva Las Vegas

by Carey
January 13th, 2009

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As veterans in tech PR, we’ve been going to CES – one of the largest tradeshows in the world– for more than a decade. With 13 clients exhibiting this year, last week’s show was one of our most successful trips to Sin City yet. I had the pleasure of meeting with some very cool companies debuting technologies and products, like Aerovation, Halo Monitoring, Wilson Electronics and Mgestyk. My colleagues, however, were making it happen with the media while working their client’s booths. Here’s a quick look at the awesome results they drove for their clients last week at the show:

miRoamer – miRoamer partnered with Blaupunkt to introduce the world’s first internet car radio and Ryan sent the team home to Australia with several accolades. Popular Mechanics gave their Editor’s Choice Awards to only 18 of the thousands of products on display at CES – and miRoamer is the first mentioned! VentureBeat’s Dean Takahashi included it in his “Top 10 Picks for the Best of CES,” with Wired, Consumer Reports, Los Angeles Times, Gizmodo and CNET all following suit.

HeartMath – Lauren helped HeartMath’s emWave Personal Stress Reliever make it all the way to the top of Last Gadget Standing, winning the popular vote online. And, check out Ed Baig’s take on the product in USA Today.

Medis – Sara worked with Medis to introduce the world’s first portable fuel cell and the media was all over it: Gearlog, The Street, CNN Money, Fortune Small Business, TWICE, Gear Diary and DVICE all included it in their coverage of CES.

Skullcandy – Jessica worked with Skullcandy to launch their latest line of headphones – 2XL. TWICE has all the details, while Shiny Shiny checked out Skullcandy’s iPod dock.

Blue Microphones – Hillary worked with the team at Blue, well-known for their professional microphones, to take a new line of products directly to consumers. The press loved what they saw at Macworld and CES, and Blue walked away with some awesome media hits in outlets like MacWorld and PC World, and Mikey took home a Macworld/CES Best of Show Award from iProng Magazine.

Golden Signals – Kathryn helped Dr. Stuart Golden, former Intel engineer, launch his new DisplayShare software for Playstation 3 at the Sands. Popular Science stopped by to check it out.

Isis Dei – A new client at CES, Katie brought a huge crowd to the Isis Dei booth in the Sands. Well, maybe she was helped out a little by Mr. Fantastic and the booth babes. Either way, great press coverage ensued, with hits on ChipChick, Coolest Gadgets (Thanks, Mark!) and The Pink Mac.

iFrogz – Ashley pulled off back-to-back tradeshows at Macworld and CES with iFrogz, and landed their custom headphones on MSN, CrunchGear, LAPTOP, PCMag.com and more.

Spracht – Margie and the team at Spracht previewed the company’s latest addition to their line-up of mobile conferencing devices, the Aura BluNote. Gadgetell stopped by to check out the product, and look for more coverage to come in the future months when we officially announce its availability.

Angelis Labor & Gemme Audio – Chantal was living it up in a suite at the Venetian with this duo of high-end audio co-exhibitors from Italy and Canada. Wired and About.com told their readers about the $64,000 turntable from Angelis Labor and Gemme’s latest bass enclosure – Green Gem.

Camera Armor - Hillary’s client announced their latest addition to their line-up of camera protection products. Check out what CNET has to say about the Extreme.

iVoice – Chantal’s client is taking the iLounge Best of Show Finalist Award home. We love their unique take on the Bluetooth headset market, and so do several members of the press: Engadget, CNET and LAPTOP all posted about their products.

To all of my colleagues who worked long hours to drive these results for our clients – you are PR rock stars! Great work!

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