We at BLASTmedia obviously know the true value in PR and we work a lot with smaller startup companies to help them hit the ground running. It’s always nice when someone else recognizes it too, and this week, a great story ran in PR Week that shares the results from a survey conducted by BIGfrontier Communications Group in Chicago.

The article discusses how the survey shows public relations services do in fact aid startup companies with funding efforts. According to the article, the 300 respondents of the survey were from companies nationwide that had received funding within the past three years.

Steve Ludin, founder of BIGfrontier Communications, makes the statement, “When you’re able to walk into a room and someone has heard of your company, that goes a lot further in terms of creating a sense of validation rather than walking into a room cold.” We couldn’t agree with you more, Steve.

Here are the findings:
• Startup companies that engage in PR campaigns are 30% more successful in getting funding within one to three months than those that don’t.
• Forty-four percent of the respondents who used PR outreach received funding in the one-to-three-month time period versus 14% of those that did not.
• Seventy-eight percent of respondents who said PR helped in their funding efforts are planning to use some of their VC dollars for additional PR.
• The survey also found that only 18% of the 300 startups surveyed had a PR program in place during the funding process.

Getting money for a startup is a challenge and companies now more than ever are taking closer looks at their budgets, wondering where to cutback. At BLASTmedia, we know the best course of action is to plow ahead to continually gain exposure for our clients, keeping them fresh in the consumers’ minds and gaining market share. We are proud to say that many of our clients have received funding shortly after working with us and some have even been bought out by huge companies like Forbes Media and HP. As the results of this survey further prove, PR helps show you the money!

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