2008 October Archive

As PR professionals, we work really hard to present our clients in a relevant and newsworthy manner to the press. At BLASTmedia, we do this by researching the press and building relationships with our contacts so that we know undoubtedly when our client’s news is something of interest. Unfortunately, as with any industry, there are…

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It’s Halloween: a time for ghosts, ghouls and horrifying events all around. Even with the season in mind, that is absolutely no excuse for this appalling release we found over at Bad Pitch Blog. There’s no excuse for taking advantage of a family tragedy to push a product. All this will do is give the…

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Perhaps one of the most interesting parts of our job is keeping up with the new trends in media. Contrary to 10 years ago, you know now that media includes so much more than newspapers, magazines, radio and television. A whole world of social media has evolved and has become a big part of what…

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A product launch is an extremely important event for any company and, here at BLASTmedia, we work extremely hard to make the most out of your product’s big day. A product launch can generate immense buzz and hype, which ultimately can lead to big sales out of the gate. However, there is a right way…

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As with any other job, PR experts are always looking for new, innovative ways to streamline their day-to-day activities. Whether it is catching up on the current news, connecting with editors, or tracking the effectiveness of our PR campaigns for our clients, we rely on some of the latest Web 2.0 and desktop applications, as…

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It’s amazing to me the misconception companies have when looking to hire a PR agency. Its no mystery I think PR is the powerful tool in your marketing toolbox. That being said, when companies look to hire an agency, the process can sometimes be daunting. Talking to five different agencies will generally result in five…

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Everywhere you look – yard signs, advertisements, news coverage – the buzz is all about the candidates and the looming November 4th election. NBC may have made the biggest jump on the election bandwagon when Lorne Michaels made the announcement that NBC would be adding on a three week, prime time slot leading up to…

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As I get ready for work in the morning, I think about the coming day. Goals, meetings and deadlines all run through my head and then it hits me – what am I going to wear?! The BLASTmedia staffers are oh-so-trendy, and I don’t want to be the girl who might as well have shown…

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Yesterday marked a special day at BLASTmedia. Our favorite office mail carrier celebrated his 73rd birthday. Unfortunately, our plans to surprise him were spoiled when he unexpectedly took the day off work, but the cupcakes were still fresh for a belated celebration today! To Bo from all of your BLASTmedia buddies, HAPPY BIRTHDAY!

A press release is not a pitch. I repeat, a press release is NOT a pitch. We use press releases very differently than other agencies and I thought it would be helpful to shed some light on the subject. You will come across many agencies who spend countless hours on a press release and use…

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