Coca-Cola, Pepsi, Nike, Kodak, Starbucks, McDonald’s…everyday we’re surrounded by branding – on the TV, radio, billboards, magazines, clothing. But what makes a brand great? According to the BrandChannel.com, brands reflect five distinctive traits:
1. Consistency in delivering on their promise
2. Superior products and processes
3. Distinctive positioning and customer experience
4. Alignment of internal and external commitment to the brand
5. An ability to stay relevant

This week Ashley and I rocked out at the Journey, Heart and Cheap Trick concert at Verizon Wireless Music Center. The lawn was packed with die-hard fans wearing everything from the greatest 80s attire to mullets wigs. Lighters raised, song after song, people cheered on these great bands that have been around since the 70s. Why, some 30 years later, do these bands still sell out stadiums nationwide? Branding! Those five distinctive traits easily apply to the success of these great bands. As long as the groups continue to deliver on the promise of a great show and a distinctive customer experience, people will continue to rock out to these great brands…I mean bands.

What are some of your favorite brands and/or bands?

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