One of my favorite parts about my job is traveling to tradeshows. I’m quite the talker, and even though I always end up with a sore throat and husky voice afterwards, I love spending my days interacting with clients, press and consumers.
Recently, I got the chance to fly solo and head to the AARP Life@50+ Expo in Washington, DC to represent Zip Express Installation. They gave away three 42″ Olevia flat-screen LCD TVs, one each day of the show, along with free installation from their certified technicians! It was my pleasure to let everyone there know about Zip’s convenient next-day services and I got to meet, or at least be near, some really incredible folks!
For the giveaway, we partnered with Retirement Living TV, who were kind enough to let me share their space for a couple of days. They had some very well-known talent grace their stage while I was there, including: TV personality Willard Scott, actress Shirley MacLaine, former Beatles member Pete Best and country singer Judy Collins.
By far the coolest person at the entire show was Dr. Ruth Westheimer - psychosexual therapist and regular contributor to Retirement Living TV. In fact, the booth even passed out complimentary “STDs Do Not Retire” condoms in her honor. It might seem strange, but it actually is very relevant to the 50plus audience – Check out the article in U.S. News & World Report.
I also got the chance to do an interview for the network with none other than Fred Grandy, or “Gopher” as you may know him from the Love Boat. We discussed the many benefits to Zip Express Installation, including the new 15 percent Gold discount available at www.zipinstallation.com/Gold for customers ages 50 plus. What a great way to spread the news about my client!
Overall, tradeshows are a great way to be face-to-face and really connect with an audience. Whether you’re speaking with media or consumers, nothing beats being there. I’m looking forward to many shows in the future, and am taking away many memories from my recent adventure.
Me and my new best friend, Dr. Ruth:
The Retirement Living TV stage:
The Retirement Living TV booth where we let everyone know about Zip Express!