Social Media
2008 September Archive
The Real You…NOT Your Facebook Pic
Last week I stumbled upon (not StumbleUpon) an interesting article that emphasizes something I’ve been saying for a few years now. In short, the article highlighted a recent study detailed in the October issue of the journal Personality and Social Psychology Bulletin, which found that the number of friends and wall posts that a person…
Posted in: BLASTmedia
Fly Me to the Moon Dog
It has been quite a busy week over at the BLASTmedia office. In addition to all of our usual tasks, this past Wednesday we also helped put on our annual fundraiser for the Special Olympics of Marion County. This year our fundraiser was themed “Fly Me to the Moon Dog” and was hosted at Moon…
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The Fine Art of Listening!!! SHHHHHH!
It’s amazing what you can learn when you turn your mouth off and turn your “ears” on. We as PR practitioners by nature talk a lot……and by a lot, I mean A LOT! Walk into a room of PR practitioners and you’ll be amazed at the chatter. We’re trained early on to get the “message”…
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Client Expectations vs. Agency Execution
Industry blog PRsquared has a great post today that addresses the life cycle of a PR campaign and how client expectations are not often on-par with agency execution. If you get a chance, hop on over and give it a read. The launch phase of a campaign always has the most excitement and initial client…
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Great bands (I mean brands) never die!
Coca-Cola, Pepsi, Nike, Kodak, Starbucks, McDonald’s…everyday we’re surrounded by branding – on the TV, radio, billboards, magazines, clothing. But what makes a brand great? According to the BrandChannel.com, brands reflect five distinctive traits:1. Consistency in delivering on their promise2. Superior products and processes3. Distinctive positioning and customer experience4. Alignment of internal and external commitment to…
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AARP Life@50+ Expo, or "STDs Do Not Retire"
One of my favorite parts about my job is traveling to tradeshows. I’m quite the talker, and even though I always end up with a sore throat and husky voice afterwards, I love spending my days interacting with clients, press and consumers. Recently, I got the chance to fly solo and head to the AARP…
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We Survived CEDIA!
Lindsey and I are still recovering from an action-packed trip to the CEDIA (Custom Electronic Design & Installation Association) Expo last week in Denver. With the help of our colleague Ashley, we scheduled numerous press meetings for our client Zip Express Installation at the show, as well as several editor meet and greets. Face to…
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Branding Gone Awry
Last night, several BLAST-ers were among the thousands of fans to take in the inaugural regular season Colts game at our city’s newest addition to the downtown skyline – Lucas Oil Stadium. While the Colts lost to Da Bears, the team and fans weren’t the only ones who were disappointed. The stadium’s $121 million sponsor…
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