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2008 July Archive
We're Not Quitting Our Day Jobs Any Time Soon…
PR is a competitive industry. At BLAST we know that there are hundreds of other PR reps competing for the same editorial space and time that we are trying to secure for our clients. Our competitiveness in the office has extended again this year onto the softball field. It’s our third year in a softball…
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Everyone Makes Mistakes
From time to time, the media coverage we secure for our clients has an error in it. A price may be listed as $53 instead of $35 or a Web link could be non-functional. Editors are people too, and mistakes happen. We always work with editors to have the error corrected. Today we came across…
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Tools of the Trade
While personal relationships with editors are our best way to deliver national media exposure to clients, we’re always on the lookout for useful tools to help us generate even more media coverage. Like most PR agencies, we use traditional paid-subscription media tools like the Cision directory and BusinessWire. We also have a few other freebie…
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Where Does Your City Rank? We're No. 10!
A good part of our Monday mornings are dedicated to reading news and catching up with weekend events. We troll the major news sites and go through our RSS feeds to stay attuned to what is going on in the world around us and in our clients’ industries. I was excited to read the top…
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Everyone wins…maybe
This week, Ryan and I both had client product launches/announcements that kept us very busy. We decided to challenge each other to see who could get more coverage/press release pickup of our respective announcements in the first week – the “loser” of the competition has to bake the winner and the rest of the office…
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Old Media vs. New Media, Beotches
I have read countless diatribes on old media vs. new media. None have summed it up so succinctly as our buddy John Biggs, EIC at Crunchgear. Check out this “explanation” on his blog, BigWideLogic, in reference to the new 3G iPhone reviews. Too funny.
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As we head into a Holiday weekend, I would like to take a moment to say thanks to all of the BLAST employees….yes, I know it is the 4th of July and not Thanksgiving, but our employees ROCK! -Thanks for making this such a fun place to work! -Thanks for challenging each other to be…
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Nice to Meet You: My Name Is…
As a PR specialist, it’s always exciting to meet new people and hear interesting stories from within our client‘s industries. This past week was no exception, when I attended LT Pact ’08 in Las Vegas. One of our clients, Layered Tech, was hosting their third annual conference to provide attendees with the most current information…
Posted in: BLASTmedia
Meet the team!
