2008 June Archive

Last week, news broke in TIME Magazine about the extreme rise in the number of pregnancies at Gloucester High School in Gloucester, MA. For a school of 1,200, the 17 pregnancies this year – more than four times the number from last year – definitely came as a shock. Who or what was to blame?…

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We understand that it’s important to see a return on the investment of a campaign and prospective clients often ask us about how a PR campaign’s effectiveness can be measured. We’re always working with our clients to help them connect the dots – correlating media placements to web traffic and, ultimately, sales. Today, we proved…

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BLASTmedia and BLAST Outdoors’ clients run the gamut when it comes to the latest and greatest tech products. It seems like every time I turn around, we’re bringing on a new and exciting client. One of the best perks of working at Blast is getting to try out the cool stuff around the office! So…

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It’s no secret that PR practitioners have a love/hate relationship with the media and vice versa. Right now, CBS is at the top of my favorites. CBS purchased a full page ad in the New York Times today honoring longtime NBC News Washington bureau chief Tim Russert. CBS – nice job of putting network rivalries…

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At BLAST, we pride ourselves on helping our clients sell products. Nothing makes us happier than to have a client tell us that their sales are through the roof because of the national media coverage we secured. This month, one of our clients had a big win and was featured in the top four national…

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Our clients range from established companies with $100mm plus in sales to start-ups with only a few employees. We are firm believers that every company should take advantage of PR, whether done in-house or through an agency. PR is an extremely cost-effective way to reach target audiences with the right message, and PR can have…

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Advertising is a billion dollar industry in the U.S. – and is an industry that seems to get more creative by the day. This morning, an ad was featured in the Philadelphia Inquirer and on the newspaper’s Web site advertising Derrie-Air, “the world’s only carbon-neutral luxury airline” that charges passengers by their weight. As the…

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It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change. ~Charles Darwin~ Find the audience and get the message in front of them in a manner they want to receive it. On the surface, that seems like fairly easy marching orders. Peel it back…

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