I try to read as much as possible. Sometimes it is useless, entertaining information like this, but usually I try to read bloggers/articles that help me learn a little bit more about pr, marketing, technology or all of the above. That being said I have put together a list of five interesting posts and articles from this past week.
Sunday 4/22 Mark Cuban has a great post on TV commercials. I totally agree with him, but with up-fronts shrinking (the period when studios unveil their lineups and advertisers start purchasing ad slots), TV media is trying to make a buck anywhere they can; especially as the internet starts taking away market share.
Tuesday 4/24 Chris Shipley at DEMOletter (where friend and commenter Keith Shaw is also a contributor) has an interesting post on PR people sending releases about products and companies surrounding the Virginia Tech shootings. We would never allow our clients to issue a release exploiting a tragedy to sell product.
Thursday 4/26 Seth Godin, one of my favorite bloggers (I only wish I could write as pithy and succinctly as he does) has a great take on how individuals/companies market time.
Thursday 4/26 The New York Times has a very interesting article on a cottage industry popping up online that helps individuals retouch images etc. Which basically looks like expanded photoshopping, showing that anyone really can make money with this whole internet thing.
Finally, Jane Copland at SEOmoz ( a great blog if you don’t read it) asks a question I have been thinking about since I joined LinkedIn – what am I really getting out of this?
Let me know your thoughts on some of these topics!